Founding GTM Lead — Build Demand for Climate Tech

Class 3 Technologies; San Francisco (CA); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k)

Flexible PTO

Meaningful equity

Job summary

Class 3 Technologies is seeking its first GTM hire to own how we create demand. You will craft campaigns, identify ideal audiences, and turn interest into conversations with prospective customers across real estate, infrastructure, and risk domains.

You will own content strategy, founder thought leadership, and targeted outbound, while collaborating closely with the CEO and customer success. Expect a high-autonomy, learning-focused role shaping our market approach.

Qualifications

• 5–10 years in B2B GTM, growth, marketing, or demand generation.
• A track record of using marketing to generate qualified leads, not just awareness, engagement, or traffic.
• A body of creative work that gained attention from a serious professional audience.

Responsibilities

• Own originated demand by identifying audiences and turning attention into qualified leads.
• Build content strategy and multi-week arcs across channels and founder thought leadership.
• Refine ICP and targeting based on market response and engagement data.
• Own targeted outbound as a demand-generation channel with emphasis on quality.
• Run initial conversations with prospects, solo or with the CEO or customer success.
• Develop product marketing for technical buyers with case studies and collateral.
• Help maximize impact of events and align them with founders.
• Lead evolution of marketing website messaging, content, and conversion.
• Experiment with new channels and use AI/automation to improve work where beneficial.

Skills

GTM experience

Lead generation

Content marketing

B2B marketing

Strategic thinking

Job description

Class 3 Technologies is seeking its first GTM hire to own how we create demand. You will craft campaigns, identify ideal audiences, and turn interest into conversations with prospective customers across real estate, infrastructure, and risk domains.

You will own content strategy, founder thought leadership, and targeted outbound, while collaborating closely with the CEO and customer success. Expect a high-autonomy, learning-focused role shaping our market approach.