Founding Growth Leader - Enterprise Demand Gen

Elicit

Oakland (CA)

Hybrid

USD 133,000 - 240,000

Full time

14 days+

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Benefits offered by this job

Health insurance

Wellbeing stipend

Flexible vacation

401(k) with employer match

Device budget

Development budget

Remote-friendly environment

Quarterly in-person retreats

Job summary

Elicit is seeking a Founding Growth specialist to build and lead the demand generation and field marketing function from the ground up. You will design and execute integrated programs to drive pipeline growth, accelerate deals, and deepen engagement with researchers and life sciences organizations.

The ideal candidate has 5–7 years of B2B marketing experience with a quantitative background and a builder's mindset, with autonomy to shape our enterprise marketing approach while partnering with GTM

Qualifications

5–7 years of B2B marketing experience with a strong focus on demand generation and a track record of driving pipeline and revenue impact.
Strong quantitative background with ability to analyze campaign data and extract actionable insights.
Experience explaining strategic decisions through data storytelling with clear metrics.
Comfort with marketing analytics tools, CRM systems, and spreadsheet analysis to optimize programs.
Demonstrated ability to build programs from scratch in startup or high-growth environments.
Experience partnering with enterprise sales teams and understanding sales cycles' impact on pipeline velocity.
Excellent project management and organizational skills with ability to manage multiple campaigns.
Data-driven approach to budget allocation, channel mix optimization, and prioritization.
Entrepreneurial mindset with comfort in ambiguity and minimal oversight.
Bachelor's degree in marketing, business, economics, or a quantitative field

Responsibilities

Build and lead Elicit's enterprise marketing function from the ground up with data-driven strategies.
Develop and execute multi-channel demand generation programs targeting enterprise accounts.
Partner with sales to translate priorities into actionable marketing plans backed by data.
Design, launch, and optimize campaigns across digital and field channels including webinars and ABM events.
Establish reporting and analytics to track funnel performance and ROI.
Analyze performance trends to optimize conversion rates and budget allocation.
Build lead scoring models, attribution frameworks, and campaign measurement processes.
Present data-backed recommendations for marketing investments to leadership.
Execute follow-up campaigns and sales enablement activities informed by data and feedback.
Foster cross-functional collaboration across the organization.