Founding General Manager, Wellness Spa

City Cave - St Petersburg; Saint Petersburg (FL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive base salary

Performance-based bonus opportunities

Complimentary City Cave services

Employee discounts

Paid time off

Professional development opportunities

Career growth within a growing wel­l·­

Job summary

City Cave is opening a new St. Pete location and seeks a founding General Manager to shape the site from day one. You will recruit and develop the Spa Operations and Massage Therapy teams, set service standards, and drive guest satisfaction while partnering with the owner and City Cave support team.

You will lead day-to-day operations, manage scheduling, inventory and vendor needs, and own revenue-related KPIs, aiming to build a strong local presence and sustainable profitability.

Qualifications

• 3+ years of management experience, with 5+ years preferred.
• Experience leading customer-facing teams in a service-based business.
• Demonstrated experience working toward sales, revenue or business performance goals.
• Strong leadership, communication, coaching and problem-solving skills.
• Confidence using KPIs and business performance data to make decisions.
• The ability to operate independently while maintaining strong communication and alignment.
• Experience in hospitality, boutique fitness, wellness, spa, hotel, healthcare or premium retail environments preferred.
• Experience opening, growing or improving the performance of a location, or building local partnerships, is highly desirable.

Responsibilities

• Lead the day-to-day operation of a seven-day service business with high standards of cleanliness, presentation, safety and compliance.
• Oversee team scheduling, service availability, inventory, vendors, supplies and maintenance needs.
• Own KPIs across revenue, memberships, rebooking, retention, service utilization, labor and guest experience.
• Review business performance regularly, address underperformance and identify opportunities to improve revenue, efficiency and profitability.
• Maintain clear communication with the owner on performance, staffing, priorities, risks and opportunities.
• Build relationships with local businesses, gyms, healthcare providers, hotels, apartment communities and wellness professionals.
• Develop an active outreach and partnership pipeline that generates awareness, referrals and guest traffic.
• Represent City Cave through networking, local activations and community events.

Skills

Leadership

Commercial thinking

Hospitality

Tools

CRM

Scheduling tools

Reporting software

Job description

City Cave is opening a new St. Pete location and seeks a founding General Manager to shape the site from day one. You will recruit and develop the Spa Operations and Massage Therapy teams, set service standards, and drive guest satisfaction while partnering with the owner and City Cave support team.

You will lead day-to-day operations, manage scheduling, inventory and vendor needs, and own revenue-related KPIs, aiming to build a strong local presence and sustainable profitability.