General Manager

City Cave - St Petersburg; Saint Petersburg (FL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive base salary

Performance-based bonus opportunities

Complimentary City Cave services

Employee discounts

Paid time off

Professional development opportunities

Career growth within a growing wel­ln­

Job summary

City Cave - St Petersburg is seeking a founding General Manager to launch and lead City Cave St Pete from day one. You will recruit, coach and build the team, establish culture, and drive guest experiences that set a new wellness destination apart.

You will work directly with the owner and support team to shape operations, partnerships and community presence, while delivering strong commercial results and sustainable growth for the location.

Qualifications

• 3+ years of management experience, with 5+ years preferred.
• Experience leading customer-facing teams in a service-based business.
• Demonstrated experience working toward sales, revenue or business goals.
• Strong leadership, communication, coaching and problem-solving skills.
• Confidence using KPIs and business performance data to make decisions.
• Experience with CRM, scheduling and reporting tools.
• Ability to operate independently while maintaining strong communication and alignment.
• Experience in hospitality, boutique wellness, spa, hotel, healthcare or premium retail environments preferred.
• Experience opening, growing or improving the performance of a location, or building local partnerships, is highly desirable.

Responsibilities

• Lead the day-to-day operation of a seven-day service business and ensure high standards of cleanliness, presentation, safety and compliance.
• Recruit, schedule, coach and develop the Spa Operations and Massage Therapy teams.
• Create a high-performing culture with clear expectations, regular coaching and strong accountability.
• Lead by example and maintain a visible, engaged presence within the business.
• Coach the team on guest experience, service knowledge, rebooking, memberships and key performance expectations.
• Ensure every guest receives a warm, consistent and exceptional City Cave experience.
• Build relationships with local businesses, gyms, healthcare providers, hotels, apartment communities and wellness professionals.
• Develop an active outreach and partnership pipeline that generates awareness, referrals and guest traffic.

Skills

Leadership

Customer-facing leadership

Sales & revenue focus

KPIs & data-driven decisions

CRM & scheduling tools

Communication & coaching

Independent operator

Tools

CRM platforms

Scheduling software

Reporting tools

Business tech platforms

Job description

Benefits:

• Employee discounts
• Paid time off
• Bonus based on performance
• Competitive salary
• Opportunity for advancement
• Training & development
• Wellness resources

City Cave | St. Petersburg, FL

About City Cave

City Cave is bringing a new kind of wellness experience to St Pete.

With roots in Australia, City Cave helps people reset, recover and reconnect through Float Therapy, Infrared Sauna and Therapeutic Massage.

We are creating more than a spa. We are building a wellness destination where every guest feels known, cared for and leaves feeling better than when they arrived.

As the founding General Manager of City Cave St Pete, you will help shape the location from day one, building the team, establishing the culture, growing our local presence and directly influencing the success of the business.

The Opportunity

The General Manager is the day-to-day leader of City Cave St Pete and is responsible for the overall performance of the location.

This is a hands-on leadership role for someone who enjoys building a business, developing people, creating exceptional guest experiences and taking ownership of results.

You will work closely with the owner and City Cave support team while leading team performance, operations, community growth and commercial results.

Launch the Location

During the opening phase, you will help establish the foundations for long-term success by:

• Leading recruitment, onboarding and readiness of the founding Spa Operations and Massage Therapy teams
• Establishing strong operating standards, service expectations and team culture from day one
• Supporting pre-opening outreach, partnerships and local awareness to help build early guest demand

Lead the Team and Guest Experience

You will:

• Recruit, schedule, coach and develop the Spa Operations and Massage Therapy teams
• Create a high-performing culture with clear expectations, regular coaching and strong accountability
• Lead by example and maintain a visible, engaged presence within the business
• Coach the team on guest experience, service knowledge, rebooking, memberships and key performance expectations
• Ensure every guest receives a warm, consistent and exceptional City Cave experience

Own Operations and Performance

You will:

• Lead the day-to-day operation of a seven-day service business and ensure high standards of cleanliness, presentation, safety and compliance
• Oversee team scheduling, service availability, inventory, vendors, supplies and maintenance needs
• Own key performance indicators across revenue, memberships, rebooking, retention, service utilization, labor and guest experience
• Review business performance regularly, address underperformance and identify opportunities to improve revenue, efficiency and profitability
• Maintain clear communication with the owner on performance, staffing, priorities, risks and opportunities

Grow City Cave in the Community

Building strong local awareness and partnerships will remain an important part of the role before and after opening.

You will:

• Build relationships with local businesses, gyms, healthcare providers, hotels, apartment communities and wellness professionals
• Develop an active outreach and partnership pipeline that generates awareness, referrals and guest traffic
• Represent City Cave through networking, local activations and community events
• Execute local marketing & community initiatives in partnership with the owner and City Cave marketing support

What Success Looks Like

Within your first year, success will mean:

City Cave St Pete has established a strong reputation and growing local guest base

Revenue, memberships, rebooking and retention are progressing toward location targets

The team consistently performs against clear service and business expectations

Staffing, service capacity, labor and daily operations are being managed effectively

Local partnerships are generating meaningful awareness and guest traffic

The business operates confidently and consistently under your day-to-day leadership

Who We’re Looking For

We are more interested in strong leadership, commercial thinking and hospitality than a specific industry background.

Ideal candidates will have:

• 3+ years of management experience, with 5+ years preferred
• Experience leading customer-facing teams in a service-based business
• Demonstrated experience working toward sales, revenue or business performance goals
• Strong leadership, communication, coaching and problem-solving skills
• Confidence using KPIs and business performance data to make decisions
• A high level of comfort with CRM, scheduling, reporting and business technology platforms
• The ability to operate independently while maintaining strong communication and alignment
• Experience in hospitality, boutique fitness, wellness, spa, hotel, healthcare or premium retail environments preferred
• Experience opening, growing or improving the performance of a location, or building local partnerships, is highly desirable

Compensation and Benefits

We offer a competitive compensation package that may include:

• Competitive base salary
• Performance-based bonus opportunities
• Complimentary City Cave services
• Employee discounts
• Paid time off
• Professional development opportunities
• Career growth within a growing wellness franchise

Why Join Us?

This is more than a traditional management role. You will have the opportunity to help launch City Cave St Pete, build its founding team and culture, introduce a growing wellness brand to the community, and directly influence the performance and success of the business.

You will work closely with an engaged owner and the wider City Cave team while having the autonomy and responsibility to lead the location day to day.

For the right leader, this is an exciting opportunity to build something from the ground up and make a visible impact across the team, the business and the St Pete community.