Fine Wine Sales Representative

Boulder Connect; Fresno (CA); On-site; USD 75,000 - 115,000; Full time

Benefits offered by this job

Health insurance

401(k)

Paid time off

Job summary

Boulder Connect is seeking a Fine Wine Sales Representative to drive growth in the Fresno territory, building strong relationships with high-profile accounts through in-person visits, tastings, and strategic selling.

You will manage orders, expand placements in wine lists and retail displays, lead staff trainings, and ensure timely product updates and promotions while hitting sales targets. This role requires weekend and evening availability and a willingness to travel within the region.

Qualifications

• Minimum 2 years of proven sales experience in fine wine.
• Knowledge of Old World wines and CA/OR/WA markets is a plus.
• Proficient in CRM platforms and MS Office; industry certifications preferred.

Responsibilities

• Build and maintain relationships with existing and potential customers.
• Achieve sales targets through proactive account management and strategic planning.
• Conduct in-market sales calls approximately 80% of the time, at least twice monthly.
• Grow portfolio placements in wine lists, BTG, and retail displays.
• Lead tastings, staff training, and communicate product updates and promotions.
• Manage orders, solve issues, and retain account loyalty through engagement.

Skills

Sales experience

Relationship-building

Presentation skills

CRM proficiency

MS Office

Driver's license

Education

Industry certifications preferred

Tools

CRM systems

Microsoft Office

Job description

Role Overview

The Fine Wine Sales Representative is responsible for driving sales growth, expanding the customer base, and increasing market share within a designated territory. The role involves developing strong relationships with high-profile accounts through in-person visits, product knowledge, and strategic selling. The representative will conduct regular sales calls, host tastings, lead staff training, and manage account engagement to maximize revenue and placements across on-premise and retail channels.

Key Responsibilities

• Build and maintain relationships with existing and potential customers
• Achieve sales targets through proactive account management and strategic planning
• Conduct in-market sales calls approximately 80% of the time, at least twice monthly
• Grow portfolio placements in wine lists, BTG, and retail displays
• Lead tastings, staff training, and ensure timely communication of product updates and promotions
• Manage orders, solve issues, and retain account loyalty through consistent engagement

Qualifications & Skills

• Minimum 2 years of proven sales experience in fine wine, ideally with knowledge of Old World, CA, OR, WA, Argentina, Sake, and artisanal spirits
• Strong presentation and relationship-building skills
• Goal-oriented, organized, passionate about wine, and a self-starter
• Proficient in Microsoft Office and CRM platforms; industry certifications preferred
• Valid driver’s license, auto insurance, dependable vehicle
• Ability to lift up to 50 pounds, stand, walk, and travel as needed

Additional Requirements

• Reside within the assigned territory
• Willing to work weekends and evenings as needed
• In-person work environment with full benefits, including health insurance, 401(k), and paid time off