Sales Representative - Full-Time

Bluegrass Stream LLC; San Diego (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Bluegrass Stream LLC is seeking a Sales Representative to manage and grow our wine portfolio within a designated territory in California. You will build and maintain buyer relationships at key accounts, conduct sales calls, and drive revenue through targeted placements and proactive account development.

Responsibilities include regular sales calls, identifying opportunities via cold calling, organizing staff education events, and supporting tastings and promotions with suppliers.

Qualifications

• Minimum of 3 years of outside wine sales experience.
• Proven success selling to retailers and on-premise accounts.
• Strong knowledge of fine wines; WSET or CMS preferred.

Responsibilities

• Establish and manage relationships with buyers across all accounts in the territory.
• Perform regular sales calls to current and potential customers.
• Identify new sales opportunities via cold calling and lead follow-up.
• Organize staff education events and distribute educational materials about the portfolio.
• Support tasting events, promotions, and collaborative activities with suppliers.
• Participate in sales meetings, goal reviews, and ongoing education.

Skills

Wine sales

Account development

Cold calling

Relationship building

Sales presentations

Education

WSET or CMS certification

Tools

CRM software

Job description

Role Overview

We are seeking a Sales Representative to manage and grow our wine portfolio within a designated territory. The role involves building and maintaining buyer relationships at key accounts, conducting sales calls, and increasing sales and revenue through targeted placements and account development.

Key Responsibilities

• Establish and manage relationships with buyers across all accounts in the territory.
• Perform regular sales calls to current and potential customers.
• Identify new sales opportunities via cold calling and lead follow-up.
• Organize staff education events and distribute educational materials about the portfolio.
• Support tasting events, promotions, and collaborative activities with suppliers.
• Participate in sales meetings, goal reviews, and ongoing education.

Qualifications & Skills

• Minimum of 3 years of outside wine sales experience, especially with imports like French, Italian, and Southern Hemisphere wines.
• Proven success in selling to retailers and on-premise accounts.
• Strong knowledge of fine wines and relevant certifications (WSET or CMS preferred).
• Self-motivated, organized, goal-oriented, and comfortable with cold calling.
• Ability to lift 40-pound cases and point-of-sale materials.
• Proficient in computer skills and equipped with own transportation, valid driver license, and proof of auto insurance.

Additional Details

Compensation includes base salary, commission, incentives, expenses, medical reimbursement, and 401k. The role requires independent work, customer service excellence, and a passion for wine.