Financial Services Solutions Marketing Manager — Remote

Alteryx; Pennsylvania; On-site; USD 103,000 - 135,000; Full time

Benefits offered by this job

Connectivity stipend

Home office reimbursement

401(k) match

Job summary

Alteryx is seeking a Financial Services Solutions Marketing Manager to lead industry GTM for the financial services sector. You will translate strategy into credible campaigns, content, and field-facing assets to drive awareness, pipeline, and adoption.

Collaborate with Sales, Demand Gen, and Product Marketing to deliver scalable programs. This role combines finance industry insight with data platforms, AI, and modern analytics, with about 20% travel.

Qualifications

• 3-5 years of experience in Product Marketing, Solutions Marketing, or GTM roles in B2B SaaS (financial services tech, data, analytics, AI, or cloud platforms preferred).
• Familiarity with the financial services industry (banking, capital markets, wealth management, or insurance).
• Experience supporting product launches, campaigns, or GTM programs.

Responsibilities

• Support Financial Services GTM Execution — translate strategy into industry campaigns and field assets.
• Own Industry Buyer GTM — manage buyer personas and translate messaging into campaigns and plays.
• Develop Messaging & Positioning — refine messaging for financial services use cases across channels.
• Drive Content Creation — develop credible content including whitepapers and joint campaigns.
• Enable the Field to Win — build battlecards, demos, and solution briefs for Sales and CS.

Skills

GTM strategy

Storytelling

Cross-functional collaboration

Financial services knowledge

Education

Bachelor's degree

Job description

Alteryx is seeking a Financial Services Solutions Marketing Manager to lead industry GTM for the financial services sector. You will translate strategy into credible campaigns, content, and field-facing assets to drive awareness, pipeline, and adoption.

Collaborate with Sales, Demand Gen, and Product Marketing to deliver scalable programs. This role combines finance industry insight with data platforms, AI, and modern analytics, with about 20% travel.