Financial Services Growth Marketing Manager

Alteryx; California (MO); On-site; USD 103,000 - 135,000; Full time

Benefits offered by this job

Connectivity Plus stipend

Home office reimbursement

Medical, dental, vision coverage

401(k) with company match

Job summary

Alteryx is seeking a Financial Services Solutions Marketing Manager to drive the go-to-market strategy for the financial services industry. You will translate strategy into industry-specific campaigns, campaigns and field assets that demonstrate how Alteryx solves key problems for banks, capital markets, wealth management, and insurance.

You’ll collaborate with Sales, Demand Gen, and Product Marketing to create credible content, messaging, and campaigns, while enabling the field with assets like

Qualifications

• 3–5 years in product marketing, solutions marketing, or GTM roles in B2B SaaS.
• Familiarity with the financial services industry (retail banking, capital markets, wealth management, or insurance).
• Experience supporting product launches, campaigns, or GTM programs.
• Strong storytelling to translate technical concepts to finance professionals.
• Ability to work cross-functionally and manage multiple stakeholders.
• Comfortable in a fast-paced, evolving environment.
• Curiosity about Agentic AI and modern analytics architectures.
• BA/BS degree required; MBA or similar is a plus.
• Willingness to travel ~20% for meetings and events.

Responsibilities

• Support Financial Services GTM execution by translating strategy into industry-specific campaigns and field assets.
• Own industry buyer GTM by managing personas and translating messaging into campaigns and plays.
• Develop messaging and positioning for financial services use cases across marketing and sales channels.
• Drive authentic content including thought leadership, whitepapers, and joint campaigns.
• Enable the field with battlecards, demos, and solution briefs to position Alteryx.
• Support campaigns and pipeline programs with Demand Gen and RevOps partnerships.
• Create scalable content translating Alteryx value into finance-focused use cases.
• Provide market and competitive insights to refine messaging and GTM execution.
• Partner cross-functionally with Product, PMM, Solutions Marketing, and Sales.

Skills

GTM execution

Storytelling

Cross-functional collaboration

Execution mindset

Financial services knowledge

Curiosity in AI/data platforms

Travel readiness

Communication

Education

BA/BS degree

MBA or similar (plus)

Job description

Alteryx is seeking a Financial Services Solutions Marketing Manager to drive the go-to-market strategy for the financial services industry. You will translate strategy into industry-specific campaigns, campaigns and field assets that demonstrate how Alteryx solves key problems for banks, capital markets, wealth management, and insurance.

You’ll collaborate with Sales, Demand Gen, and Product Marketing to create credible content, messaging, and campaigns, while enabling the field with assets like