Solutions Marketing Manager, Financial Services

Alteryx; Massachusetts; On-site; USD 103,000 - 135,000; Full time

Benefits offered by this job

Connectivity stipend

Home office reimbursement

Health benefits

Job summary

Alteryx seeks a Financial Services Solutions Marketing Manager to lead industry-focused go‑to‑market programs for financial services, including campaigns, content, and field assets that translate complex data-platform and AI capabilities into practical banking, capital markets, wealth management, and insurance use cases.

You will collaborate with Sales, Demand Gen, and Product Marketing to drive awareness, pipeline, and adoption across financial sectors while shaping messaging, assets, and

Qualifications

• 3-5 years of experience in Product Marketing, Solutions Marketing, or GTM roles in B2B SaaS (financial services technology, data, analytics, AI, or cloud platforms preferred).
• Familiarity with the financial services industry (including retail banking, capital markets, wealth management, or insurance).
• Experience supporting product launches, campaigns, or GTM programs.
• Strong storytelling skills — able to translate technical concepts into clear, credible, and customer-focused messaging tailored to finance professionals.
• Ability to work cross-functionally and manage multiple stakeholders.
• Comfortable operating in a fast-paced, evolving environment.
• Strong execution mindset with attention to detail and quality.
• Curiosity and interest in Agentic AI, data platforms, modern analytics architectures, and how they apply to complex financial use cases.
• BA/BS degree required; advanced degree (MBA or similar) a plus.
• Willingness to travel (~20%) for customer meetings and events, partner engagements, and internal meetings.

Responsibilities

• Support Financial Services GTM Execution - Translate strategic direction into industry-specific campaigns, plays, and field-facing assets.
• Own Industry Buyer GTM — manage financial services buyer personas and translate messaging into campaigns and assets.
• Develop Messaging & Positioning - refine messaging for financial services use cases across marketing, sales, and partner channels.
• Drive Authentic Content Creation - develop credible content including thought leadership, whitepapers, and joint campaigns.
• Enable the Field to Win - build enablement assets like battlecards, solution briefs, demos, and presentations.
• Support Campaigns & Pipeline Programs - partner with Demand Gen and RevOps to drive pipeline and engagement.
• Create Scalable Content & Assets - translate value into finance-relevant use cases for scale.
• Contribute Market & Competitive Insights - stay informed on industry trends and competitive positioning.
• Partner Cross-Functionally - align product capabilities with messaging and GTM execution.

Skills

Product Marketing

Solutions Marketing

GTM roles

B2B SaaS

Education

BA/BS degree

MBA

Job description

Meet the Moment with AlteryxWe're living through a once-in-a-generation shift in how work gets done. Data, automation, and AI are quickly becoming the center of every business decision - and Alteryx is leading the transformation. You'll be working on the challenges that sit at the heart of modern business. No matter your role, the work you do will help organizations move faster, see more clearly, and tackle questions that used to feel impossible. If you're ready to meet the moment with innovation, curiosity, and excellence, there's a place for you here. We are seeking a highly motivated Financial Services Solutions Marketing Manager to support the go-to-market strategy for Alteryx within the financial services industry, one of the company’s most important growth priorities. This role will focus on bringing our industry strategy to life through credible and authentic content, messaging, campaigns, and field-facing assets that demonstrate exactly how Alteryx solves the unique business problems faced by financial institutions. You will work closely with Sales, Demand Gen, and Product Marketing teams to translate strategy into scalable programs that drive awareness, pipeline, and adoption across banking, capital markets, wealth management, and insurance. This is an ideal role for someone who thrives at the intersection of financial services, data platforms, AI, and GTM execution, and is excited to turn complex ideas into practical, high-impact marketing outputs.

What You’ll Do

As The Financial Services Solutions Marketing Manager, You Will

• Support Financial Services GTM Execution - Help execute the go-to-market strategy for Alteryx’s financial services initiatives, translating strategic direction into industry-specific campaigns, plays, and field-facing assets.
• Own Industry Buyer GTM — Act as the primary owner of the financial services buyer personas (e.g., Risk, Compliance, Finance Operations), translating messaging and positioning into campaigns, sales plays, and field-facing assets.
• Develop Messaging & Positioning - Contribute to the development and refinement of messaging and positioning for financial services use cases, ensuring consistency across marketing, sales, and partner channels.
• Drive Authentic Content Creation - Lead the development of credible and authentic content that highlights how Alteryx solves unique business problems in the financial sector, including thought leadership, whitepapers, and joint campaigns.
• Enable the Field to Win - Build and maintain sales enablement assets such as battlecards, solution briefs, demos, and presentations that help Sales and Customer Success teams effectively position Alteryx within the financial services industry.
• Support Campaigns & Pipeline Programs - Partner with Demand Generation and RevOps to support campaigns, sales plays, and programs that drive pipeline and customer engagement for financial services solutions.
• Create Scalable Content & Assets - Develop reusable assets that translate Alteryx's value into clear, financial services-relevant use cases, helping scale impact beyond one-off engagements.
• Contribute Market & Competitive Insights - Stay informed on financial services industry trends, regulatory shifts, and competitive positioning, contributing insights that help refine messaging and inform GTM execution.
• Partner Cross-Functionally - Work closely with Product, Core PMM, Solutions Marketing, and Sales teams to ensure alignment between product capabilities, messaging, and go-to-market execution.

What You’ll Bring

• 3-5 years of experience in Product Marketing, Solutions Marketing, or GTM roles in B2B SaaS (financial services technology, data, analytics, AI, or cloud platforms preferred).
• Familiarity with the financial services industry (including retail banking, capital markets, wealth management, or insurance).
• Experience supporting product launches, campaigns, or GTM programs.
• Strong storytelling skills — able to translate technical concepts into clear, credible, and customer-focused messaging tailored to finance professionals.
• Ability to work cross-functionally and manage multiple stakeholders.
• Comfortable operating in a fast-paced, evolving environment.
• Strong execution mindset with attention to detail and quality.
• Curiosity and interest in Agentic AI, data platforms, modern analytics architectures, and how they apply to complex financial use cases.
• BA/BS degree required; advanced degree (MBA or similar) a plus.
• Willingness to travel (~20%) for customer meetings and events, partner engagements, and internal meetings.

What Success Looks Like in Your First 6-12 Months

• Financial services messaging is clearly articulated and consistently used across marketing and sales materials.
• High-quality enablement assets (battlecards, demos, solution briefs) are actively used by the field.
• Authentic, industry-specific content initiatives are executed effectively with measurable engagement.
• Campaigns and sales plays contribute to pipeline and revenue growth for financial services opportunities.
• Reusable content and assets are created to scale financial services storytelling.
• Strong cross-functional relationships built across Product, Partner, and GTM teams.

Compensation

Alteryx is committed to fair, equitable, and transparent compensation. Final compensation is determined by several factors, including but not limited to relevant work experience, education, certifications, skills, and geographic location.

The base salary range for this role in the United States is $103,000 - $135,000. This role is also eligible for a target annual bonus of 10% of base salary, based on individual and company performance.

• A monthly Connectivity Plus stipend of $150 to support remote work-related expenses
• An annual $200 home office reimbursement

Alteryx offers a comprehensive benefits package designed to support your health, financial security, and overall well-being, including:

• Medical, dental, and vision coverage
• 401(k) with company match
• Paid parental leave, caregiver leave, and flexible time off
• Mental health support and wellness reimbursement
• Career development and education assistance

Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers.

As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.

Benefits & Perks

Alteryx has amazing benefits for all Associates which can be viewed here.

For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Alteryx will consider for employment qualified applicants with arrest and conviction records.

This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant’s capacity to serve in compliance with U.S. export controls.