AI-Driven Financial Services Marketing Manager

Alteryx; Town of Texas (WI); On-site; USD 103,000 - 135,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) match

Parental leave

Caregiver leave

Flexible time off

Mental health support

Education assistance

Job summary

Alteryx is seeking a Financial Services Solutions Marketing Manager to lead the GTM strategy for financial services, crafting credible content, messaging, campaigns, and field assets that showcase how Alteryx solves industry-specific problems.

You will collaborate with Sales, Demand Gen, and Product Marketing to translate strategy into scalable programs that build awareness, pipeline, and adoption across banking, capital markets, wealth management, and insurance.

Qualifications

• 3-5 years of experience in Product Marketing, Solutions Marketing, or GTM roles in B2B SaaS (financial services tech, data, analytics, AI, or cloud platforms preferred).
• Familiarity with financial services industries (retail banking, capital markets, wealth management, or insurance).
• Experience supporting product launches, campaigns, or GTM programs.
• Strong storytelling to translate technical concepts into clear messaging for finance professionals.

Responsibilities

• Support Financial Services GTM Execution - translate strategy into industry-specific campaigns, plays, and field assets.
• Own Industry Buyer GTM - manage financial services buyer personas and related campaigns and assets.
• Develop Messaging & Positioning - refine messaging for financial services use cases across channels.
• Drive Authentic Content Creation - develop credible content including thought leadership and whitepapers.
• Enable the Field to Win - create enablement assets like battlecards and demos.
• Support Campaigns & Pipeline Programs - partner with Demand Gen and RevOps to drive pipeline and engagement.
• Create Scalable Content & Assets - translate Alteryx value into finance-focused use cases.
• Contribute Market & Competitive Insights - monitor industry trends and competition to refine messaging.

Skills

Product Marketing

GTM strategies

Storytelling

Cross-functional collaboration

Execution mindset

Education

BA/BS degree

MBA or similar (plus)

Job description

Alteryx is seeking a Financial Services Solutions Marketing Manager to lead the GTM strategy for financial services, crafting credible content, messaging, campaigns, and field assets that showcase how Alteryx solves industry-specific problems.

You will collaborate with Sales, Demand Gen, and Product Marketing to translate strategy into scalable programs that build awareness, pipeline, and adoption across banking, capital markets, wealth management, and insurance.