Financial Services Solutions Marketing Lead
Alteryx
Don’t send a generic resume — generate a resume and cover letter tailored to this exact role.
Benefits offered by this job
Job summary
Alteryx is seeking a Financial Services Solutions Marketing Manager to lead go-to-market for FS initiatives, translating strategy into industry campaigns and field assets. You’ll collaborate with Sales, Demand Gen, and Product Marketing to drive awareness, pipeline, and adoption across banking, capital markets, wealth management, and insurance.
This role blends financial services, data platforms, AI, and GTM execution, turning complex ideas into practical, high-impact marketing outputs.
Qualifications
- 3–5 years in product marketing, solutions marketing, or GTM in B2B SaaS.
- Familiarity with financial services: retail banking, capital markets, wealth management, or insurance.
- Experience launching products or GTM campaigns.
- Strong storytelling to translate technical concepts for finance professionals.
- Ability to lead cross-functional stakeholders.
- Willingness to travel ~20%.
- BA/BS degree required; MBA or similar a plus.
Responsibilities
- Support Financial Services GTM execution with industry campaigns and assets.
- Own industry buyer GTM and translate messaging into campaigns.
- Develop messaging and positioning for financial services use cases.
- Lead authentic content creation including whitepapers and joint campaigns.
- Enable the sales field with battlecards, briefs, demos, and presentations.
- Support campaigns and pipeline programs to drive engagement.
- Create scalable content translating Alteryx value into FS use cases.
- Provide market insights to refine messaging and GTM.
- Collaborate with Product, PMM, Solutions Marketing, and Sales.
Skills
Education
Job description
Alteryx is seeking a Financial Services Solutions Marketing Manager to lead go-to-market for FS initiatives, translating strategy into industry campaigns and field assets. You’ll collaborate with Sales, Demand Gen, and Product Marketing to drive awareness, pipeline, and adoption across banking, capital markets, wealth management, and insurance.
This role blends financial services, data platforms, AI, and GTM execution, turning complex ideas into practical, high-impact marketing outputs.
'/%3e%3cpath%20d='M101.744%2012.4726L102.894%2016.1947L99.0021%2013.2201L101.744%2012.4726ZM105.3%208.40937H100.488L99.0026%203.59473L97.5116%208.41047L92.7%208.40385L96.5965%2011.3834L95.1055%2016.1942L99.0021%2013.2196L101.408%2011.3834L105.3%208.40992V8.40937Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_5593_1381'%20x1='90'%20y1='9.44471'%20x2='99'%20y2='9.44471'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2300AD70'/%3e%3cstop%20offset='0.998594'%20stop-color='%2300B67A'/%3e%3cstop%20offset='1'%20stop-color='%23DCDCE6'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
