Financial Services GTM & Content Marketing Lead

Alteryx; Chicago (IL); On-site; USD 103,000 - 135,000; Full time

Benefits offered by this job

Connectivity Plus stipend

Home office reimbursement

Medical, dental, and vision coverage

401(k) with company match

Paid parental leave, caregiver leave,

Job summary

Alteryx is seeking a highly motivated Financial Services Solutions Marketing Manager to lead industry go-to-market efforts for financial services clients. You will translate strategy into credible content, campaigns, and field-facing assets that demonstrate how Alteryx solves banking, capital markets, wealth management, and insurance challenges.

Collaborating with Sales, Demand Gen, and Product Marketing, you will enable the field, develop messaging, and drive pipeline while staying ahead of

Qualifications

• 3-5 years of experience in Product Marketing, Solutions Marketing, or GTM in B2B SaaS (financial services or related tech preferred).
• Familiarity with the financial services industry (retail banking, capital markets, wealth management, or insurance).
• Experience supporting product launches, campaigns, or GTM programs.
• Strong storytelling — translate technical concepts into clear, credible messaging for finance professionals.
• Ability to work cross-functionally and manage multiple stakeholders.
• Willingness to travel ~20% for meetings and events.

Responsibilities

• Support Financial Services GTM execution by translating strategy into industry-specific campaigns and assets.
• Own industry buyer GTM, translating messaging into campaigns and plays.
• Develop messaging and positioning for financial services use cases across channels.
• Create credible content (whitepapers, thought leadership, joint campaigns) for the financial sector.
• Enable the field with battlecards, solution briefs, and demos to position Alteryx in financial services.
• Support campaigns and pipeline programs with Demand Gen and RevOps.
• Create scalable content translating Alteryx value into finance-relevant use cases.

Skills

Product Marketing

GTM strategy

Cross-functional collaboration

Storytelling

Financial services domain knowledge

Education

BA/BS degree

MBA preferred

Job description

Alteryx is seeking a highly motivated Financial Services Solutions Marketing Manager to lead industry go-to-market efforts for financial services clients. You will translate strategy into credible content, campaigns, and field-facing assets that demonstrate how Alteryx solves banking, capital markets, wealth management, and insurance challenges.

Collaborating with Sales, Demand Gen, and Product Marketing, you will enable the field, develop messaging, and drive pipeline while staying ahead of