Financial Services Solutions Marketing Lead

Alteryx, Inc.; South Gate (CA); Hybrid; USD 103,000 - 135,000; Full time

Benefits offered by this job

Medical/Dental/Vision

401(k) matching

Parental leave

Mental health support

Career development

Education assistance

Job summary

Alteryx, Inc. is seeking a Financial Services Solutions Marketing Manager to drive go-to-market initiatives for the financial services industry.

You will craft industry-specific messaging, create campaigns and field-facing assets, and collaborate with Sales, Demand Gen, and Product Marketing to translate strategy into scalable programs that boost awareness, pipeline, and adoption across banking, capital markets, wealth management, and insurance.

Qualifications

• 3–5 years in Product Marketing, Solutions Marketing, or GTM roles in B2B SaaS.
• Familiarity with financial services (retail banking, capital markets, wealth management, or insurance).
• Experience launching products, campaigns, or GTM programs.
• Strong storytelling translating complex concepts for finance pros.

Responsibilities

• Support Financial Services GTM execution with industry-specific campaigns and assets.
• Own industry buyer GTM, translating messaging into campaigns and plays.
• Develop and refine messaging and positioning for financial services use cases.
• Lead credible content: thought leadership, whitepapers, joint campaigns.
• Create sales enablement assets: battlecards, briefs, demos, presentations.
• Partner with Demand Gen and RevOps to drive pipeline and engagement.

Skills

Product Marketing

Go-To-Market

B2B SaaS

Storytelling

Cross-Functional

Education

BA/BS

MBA (plus)

Job description

Alteryx, Inc. is seeking a Financial Services Solutions Marketing Manager to drive go-to-market initiatives for the financial services industry.

You will craft industry-specific messaging, create campaigns and field-facing assets, and collaborate with Sales, Demand Gen, and Product Marketing to translate strategy into scalable programs that boost awareness, pipeline, and adoption across banking, capital markets, wealth management, and insurance.