Financial Services Solutions Marketing Leader

Alteryx; Georgia; On-site; USD 103,000 - 135,000; Full time

Benefits offered by this job

Connectivity Plus stipend

Home office reimbursement

Comprehensive benefits

Job summary

Alteryx is seeking a Financial Services Solutions Marketing Manager to lead go-to-market initiatives within the financial services sector. You will translate strategy into industry campaigns, develop messaging, and create authentic content that demonstrates Alteryx value for banks, capital markets, wealth management, and insurance.

You will collaborate with Sales, Demand Gen, and Product Marketing to drive awareness, pipeline, and adoption, while enabling the field with battlecards and demos.

Qualifications

• Minimum 3–5 years in Product Marketing, Solutions Marketing, or GTM roles in B2B SaaS (financial services tech, data, analytics, AI, or cloud platforms).
• Familiarity with financial services industries and translating strategy into campaigns.
• Proven ability to launch campaigns and enable sales.

Responsibilities

• Support Financial Services GTM execution by translating strategy into industry-specific campaigns and assets.
• Own industry buyer GTM by translating messaging into campaigns and sales plays.
• Develop messaging and positioning for financial services use cases across channels.
• Drive authentic content creation, including thought leadership and whitepapers.
• Enable the field with battlecards, demos, and solution briefs.

Skills

Storytelling

Cross-functional collaboration

GTM strategy

B2B SaaS knowledge

Market research

Education

BA/BS degree

MBA

Tools

Marketing automation

CRM (Salesforce)

Job description

Alteryx is seeking a Financial Services Solutions Marketing Manager to lead go-to-market initiatives within the financial services sector. You will translate strategy into industry campaigns, develop messaging, and create authentic content that demonstrates Alteryx value for banks, capital markets, wealth management, and insurance.

You will collaborate with Sales, Demand Gen, and Product Marketing to drive awareness, pipeline, and adoption, while enabling the field with battlecards and demos.