Financial Services Solutions Marketing Lead

We Love AI Jobs; Northern (KY); Hybride; USD 103 000 - 135 000; Plein temps

Résumé du poste

Alteryx is seeking a Financial Services Solutions Marketing Manager to lead go-to-market initiatives for financial services, translating market needs into credible content, messaging, and campaigns. You will collaborate with Sales, Demand Gen, and Product Marketing to drive awareness, pipeline, and adoption across banking, capital markets, wealth management, and insurance.

You’ll own industry buyer GTM, develop positioning, and build scalable content and assets to enable the field to win in a

Qualifications

• 3-5 years of experience in Product Marketing, Solutions Marketing, or GTM roles in B2B SaaS.
• Familiarity with the financial services industry (retail banking, capital markets, wealth management, or insurance).
• Experience supporting product launches, campaigns, or GTM programs.
• Strong storytelling skills—able to translate technical concepts into clear, credible messaging for finance professionals.
• Ability to work cross-functionally and manage multiple stakeholders.

Responsabilités

• Execute financial services go-to-market programs, campaigns, and sales plays.
• Own Industry Buyer GTM—Translate messaging and positioning into campaigns and assets.
• Develop Messaging & Positioning for financial services use cases.
• Drive Authentic Content Creation—credible content including thought leadership and whitepapers.
• Enable the Field to Win—sales enablement assets like battlecards and briefs.
• Support Campaigns & Pipeline Programs—collaborate with Demand Gen and RevOps.
• Create Scalable Content & Assets—reusable assets for finance use cases.
• Contribute Market & Competitive Insights—inform GTM execution.
• Partner Cross-Functionally—align product, PMM, Sales.

Connaissances

Solutions marketing

Product marketing

Go-to-market strategy

Financial services

B2B SaaS

Campaigns

Sales enablement

Messaging and positioning

Content creation

Formation

Bachelor's Degree

Description du poste

Alteryx is seeking a Financial Services Solutions Marketing Manager to lead go-to-market initiatives for financial services, translating market needs into credible content, messaging, and campaigns. You will collaborate with Sales, Demand Gen, and Product Marketing to drive awareness, pipeline, and adoption across banking, capital markets, wealth management, and insurance.

You’ll own industry buyer GTM, develop positioning, and build scalable content and assets to enable the field to win in a