Solutions Marketing Manager, Financial Services

We Love AI Jobs; Northern (KY); Hybrid; USD 103,000 - 135,000; Full time

Job summary

Alteryx is seeking a Financial Services Solutions Marketing Manager to lead go-to-market initiatives for financial services, translating market needs into credible content, messaging, and campaigns. You will collaborate with Sales, Demand Gen, and Product Marketing to drive awareness, pipeline, and adoption across banking, capital markets, wealth management, and insurance.

You’ll own industry buyer GTM, develop positioning, and build scalable content and assets to enable the field to win in a

Qualifications

• 3-5 years of experience in Product Marketing, Solutions Marketing, or GTM roles in B2B SaaS.
• Familiarity with the financial services industry (retail banking, capital markets, wealth management, or insurance).
• Experience supporting product launches, campaigns, or GTM programs.
• Strong storytelling skills—able to translate technical concepts into clear, credible messaging for finance professionals.
• Ability to work cross-functionally and manage multiple stakeholders.

Responsibilities

• Execute financial services go-to-market programs, campaigns, and sales plays.
• Own Industry Buyer GTM—Translate messaging and positioning into campaigns and assets.
• Develop Messaging & Positioning for financial services use cases.
• Drive Authentic Content Creation—credible content including thought leadership and whitepapers.
• Enable the Field to Win—sales enablement assets like battlecards and briefs.
• Support Campaigns & Pipeline Programs—collaborate with Demand Gen and RevOps.
• Create Scalable Content & Assets—reusable assets for finance use cases.
• Contribute Market & Competitive Insights—inform GTM execution.
• Partner Cross-Functionally—align product, PMM, Sales.

Skills

Solutions marketing

Product marketing

Go-to-market strategy

Financial services

B2B SaaS

Campaigns

Sales enablement

Messaging and positioning

Content creation

Education

Bachelor's Degree

Job description

# Solutions Marketing Manager, Financial ServicesAlteryxSouthern California, USA - RemoteFull-time$103,000 – $135,000 / yearUpload your resume once and Scout applies for youApply with ScoutShare this job:LinkedInXSave imageThis role develops go-to-market messaging, content, campaigns, and sales materials for Alteryx’s financial services business. It works with Sales, Demand Generation, Product Marketing, and other teams to translate the needs of financial institutions into practical customer-facing programs.* Full-time* Fully Remote* 3–5 years* Bachelor's Degree### Skills and expertiseSolutions marketingProduct marketingGo-to-market strategyFinancial servicesB2B SaaSCampaignsSales enablementMessaging and positioning### Key responsibilities* Execute financial services go-to-market programs, campaigns, and sales plays.* Develop industry-specific messaging and credible content for financial services use cases.* Create field enablement assets and partner with teams to support pipeline growth.## How this job comparesCompared with 131 open mid-level marketing jobs on October 10, 2026.Pay: This job pays $103K to $135K a year. The 39 open mid-level marketing jobs that publish US pay start at $116K on average, so this job starts about 11% lower.Similar open jobs: We Love AI Jobs lists 131 open mid-level marketing jobs at 81 companies.Remote work: This job is remote. 35 of the 131 mid-level marketing jobs (27%) are remote.AI in this role: Low. The company works with AI, but AI is a small part of this role's daily work. The posting describes marketing for data, analytics, and AI-related use cases, and notes interest in Agentic AI. The role itself focuses on marketing execution rather than working directly with AI systems.## Full descriptionMeet the Moment with AlteryxWe're living through a once-in-a-generation shift in how work gets done. Data, automation, and AI are quickly becoming the center of every business decision - and Alteryx is leading the transformation.You'll be working on the challenges that sit at the heart of modern business. No matter your role, the work you do will help organizations move faster, see more clearly, and tackle questions that used to feel impossible.If you're ready to meet the moment with innovation, curiosity, and excellence, there's a place for you here.We are seeking a highly motivated Financial Services Solutions Marketing Manager to support the go-to-market strategy for Alteryx within the financial services industry, one of the company’s most important growth priorities. This role will focus on bringing our industry strategy to life through credible and authentic content, messaging, campaigns, and field-facing assets that demonstrate exactly how Alteryx solves the unique business problems faced by financial institutions. You will work closely with Sales, Demand Gen, and Product Marketing teams to translate strategy into scalable programs that drive awareness, pipeline, and adoption across banking, capital markets, wealth management, and insurance.This is an ideal role for someone who thrives at the intersection of financial services, data platforms, AI, and GTM execution, and is excited to turn complex ideas into practical, high-impact marketing outputs.What You’ll DoAs the Financial Services Solutions Marketing Manager, you will:• Support Financial Services GTM Execution - Help execute the go-to-market strategy for Alteryx’s financial services initiatives, translating strategic direction into industry-specific campaigns, plays, and field-facing assets.• Own Industry Buyer GTM — Act as the primary owner of the financial services buyer personas (e.g., Risk, Compliance, Finance Operations), translating messaging and positioning into campaigns, sales plays, and field-facing assets.• Develop Messaging & Positioning - Contribute to the development and refinement of messaging and positioning for financial services use cases, ensuring consistency across marketing, sales, and partner channels.• Drive Authentic Content Creation - Lead the development of credible and authentic content that highlights how Alteryx solves unique business problems in the financial sector, including thought leadership, whitepapers, and joint campaigns.• Enable the Field to Win - Build and maintain sales enablement assets such as battlecards, solution briefs, demos, and presentations that help Sales and Customer Success teams effectively position Alteryx within the financial services industry.• Support Campaigns & Pipeline Programs - Partner with Demand Generation and RevOps to support campaigns, sales plays, and programs that drive pipeline and customer engagement for financial services solutions.• Create Scalable Content & Assets - Develop reusable assets that translate Alteryx's value into clear, financial services-relevant use cases, helping scale impact beyond one-off engagements.• Contribute Market & Competitive Insights - Stay informed on financial services industry trends, regulatory shifts, and competitive positioning, contributing insights that help refine messaging and inform GTM execution.• Partner Cross-Functionally - Work closely with Product, Core PMM, Solutions Marketing, and Sales teams to ensure alignment between product capabilities, messaging, and go-to-market execution.What You’ll Bring3-5 years of experience in Product Marketing, Solutions Marketing, or GTM roles in B2B SaaS (financial services technology, data, analytics, AI, or cloud platforms preferred).• Familiarity with the financial services industry (including retail banking, capital markets, wealth management, or insurance).• Experience supporting product launches, campaigns, or GTM programs.• Strong storytelling skills — able to translate technical concepts into clear, credible, and customer-focused messaging tailored to finance professionals.• Ability to work cross-functionally and manage multiple stakeholders.• Comfortable operating in a fast-paced, evolving environment.• Strong execution mindset with attention to detail and quality.