Field Sales Lead, Retail Growth (NYC Metro)

The Vita Coco Company; New York (NY); On-site; USD 50,000 - 58,000; Full time

Job summary

Vita Coco is seeking a Retail Sales Manager to drive revenue and distribution across Top 100 accounts in the Metro NY market, with a focus on in-store execution, displays, and shelf sets. You’ll partner with distributors and store leadership to plan, launch, and optimize programs that boost sell‑through and brand visibility.

Based in Brooklyn, you’ll travel within the market, manage distributor relationships, and report insights to the Market Manager.

Qualifications

• 1+ years of field sales or related experience in CPG/beverage.
• Experience working with distributor partners and retailers.
• Proven ability to drive in-store execution and shelf improvements.

Responsibilities

• Develop plans to execute sales objectives in territory.
• Lead retail programs and prioritize with distributor partners.
• Execute market blitzes and provide market insights.
• Sell and optimize displays and shelf sets with on-site team.
• Maintain CRM call history and schedule with district managers.

Skills

Field sales

Retail execution

Account management

Distributor partners

In-store execution

CRM tools

Tools

Repsly

iDig

CRM platforms

Job description

Vita Coco is seeking a Retail Sales Manager to drive revenue and distribution across Top 100 accounts in the Metro NY market, with a focus on in-store execution, displays, and shelf sets. You’ll partner with distributors and store leadership to plan, launch, and optimize programs that boost sell‑through and brand visibility.

Based in Brooklyn, you’ll travel within the market, manage distributor relationships, and report insights to the Market Manager.