Field Sales Lead, Retail & Brand Growth

Vita Coco Company; Boston (MA); Hybrid; USD 52,000 - 55,000; Full time

Job summary

Vita Coco Company in Boston, MA is seeking a Retail Sales Manager to lead top accounts, drive distribution, display, and shelf execution across our field network.

You will report to the Market Manager, build plans for top 100 accounts, collaborate with distributors, and leverage CRM tools to optimize calls, scheduling, and wins. This role requires travel within the market and a proven track record in consumer packaged goods sales.

Qualifications

• 1+ years of field sales or account management experience in CPG/beverage.
• Experience working with distributor partners and retail customers.
• Proven ability to drive in-store execution and shelf-set improvements.
• Comfort engaging with District Managers and store leadership.
• Experience using sales tools and CRM platforms (Repsly/I Dig).

Responsibilities

• Lead plans to execute all sales objectives in your territory.
• Drive distributor partnerships and retail program execution.
• Execute market blitzes and optimize sell-through at fixtures.
• Sell displays and manage POS materials with distributors.
• Provide regular trade recaps and follow-up needs for distributors.
• Maintain CRM call history and daily scheduling with partners.
• Build strong relationships with District Managers and retailers.
• Report to Market Manager and develop strategic account plans.
• Collaborate on distribution, display, and shelf-set opportunities.
• Travel regularly within the assigned market.

Skills

Field sales

Distributor partners

In-store execution

Top retail accounts

CRM tools

Tools

CRM software (Repsly/iDig)

Job description

Vita Coco Company in Boston, MA is seeking a Retail Sales Manager to lead top accounts, drive distribution, display, and shelf execution across our field network.

You will report to the Market Manager, build plans for top 100 accounts, collaborate with distributors, and leverage CRM tools to optimize calls, scheduling, and wins. This role requires travel within the market and a proven track record in consumer packaged goods sales.