LATAM Field Marketing Manager: ABM & Demand Gen

Teradata; Richmond (VA); On-site; USD 112,000 - 168,000; Full time

Job summary

Teradata seeks a Manager, Field Marketing focused on LATAM with responsibility for North American markets (USA and Canada). You will lead ABM and demand generation programs that build pipeline and strengthen preference for Teradata solutions.

This hands-on role partners with LATAM sales, SDRs, and channel partners to execute localized campaigns and events across Spanish- and Portuguese-speaking regions. The ideal candidate has 5–8 years in B2B marketing, strong experience in field marketing and

Qualifications

• 5–8 years of experience in B2B marketing, with a focus on field marketing, demand generation, or ABM.
• Regional marketing experience across Latin America and understanding market diversity.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational skills managing field and virtual events.
• Understanding of direct and indirect (channel/partner) sales environments.
• Data-driven with ability to analyze funnel performance and drive action.
• Fluent in English and Spanish; Portuguese preferred.

Responsibilities

• Drive demand generation across LATAM with digital programs, events, partner marketing, and content syndication; maintain pipeline ownership.
• Coordinate asset delivery in ABM and marketing automation platforms for account-level targeting.
• Collaborate with regional sales to align marketing with pipeline goals and create enablement materials.
• Enable localized campaigns for Spanish- and Portuguese-speaking markets in LATAM.
• Design ABM programs for named accounts with cross-functional content activation.
• Plan and manage regional field and virtual events end-to-end.

Skills

Field marketing

Demand generation

ABM

Marketing automation

Sales collaboration

Content syndication

Multi-market marketing

Budget management

Event management

Channel/partner marketing

English

Spanish

Portuguese

Education

Bachelor's degree

Tools

Salesforce

Eloqua

Influ2

Job description

Teradata seeks a Manager, Field Marketing focused on LATAM with responsibility for North American markets (USA and Canada). You will lead ABM and demand generation programs that build pipeline and strengthen preference for Teradata solutions.

This hands-on role partners with LATAM sales, SDRs, and channel partners to execute localized campaigns and events across Spanish- and Portuguese-speaking regions. The ideal candidate has 5–8 years in B2B marketing, strong experience in field marketing and