LATAM Field Marketing Lead: ABM & Demand Gen

Teradata; Boston (MA); Hybrid; USD 112,000 - 168,000; Full time

Job summary

Teradata is seeking a Manager, Field Marketing focused on LATAM with responsibility for North American markets. You will drive ABM and demand generation, coordinate campaigns, and collaborate with LATAM sales to build pipeline while adapting programs for Spanish- and Portuguese-speaking markets.

The role requires 5–8 years in B2B marketing, strong analytics, and experience with enterprise software. Travel and regional event management are included in duties.

Qualifications

• Bachelor's degree required for the role.
• 5–8 years of experience in B2B marketing, with focus on field marketing, demand generation, or ABM.
• Regional marketing experience across Latin America.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational skills and experience managing field and virtual events.
• Understanding of direct and indirect (channel/partner) sales environments.
• Data-driven and analytical mindset with ability to translate insights into action.
• Fluent English and Spanish (spoken and written); Portuguese preferred.

Responsibilities

• Drive demand generation across LATAM with pipeline ownership and targets.
• Coordinate asset and campaign delivery into ABM and marketing automation platforms.
• Collaborate with regional sales leadership to align marketing with pipeline goals.
• Enable localized campaign execution for Spanish- and Portuguese-speaking markets.
• Design ABM programs targeting named and cluster accounts in the region.
• Plan and manage regional field and virtual events end-to-end.
• Provide social media support for local leaders and SMEs.
• Monitor regional marketing calendar and budget; report on performance.
• Analyze full-funnel performance and adjust programs to improve conversion.
• Support channel/partner marketing and MDF utilization.

Skills

Bilingual English/Spanish

Portuguese (beneficial)

Project management

Data-driven decision making

Sales collaboration

Analytical mindset

Education

Bachelor's degree

Tools

Salesforce

Influ2

Eloqua

Job description

Teradata is seeking a Manager, Field Marketing focused on LATAM with responsibility for North American markets. You will drive ABM and demand generation, coordinate campaigns, and collaborate with LATAM sales to build pipeline while adapting programs for Spanish- and Portuguese-speaking markets.

The role requires 5–8 years in B2B marketing, strong analytics, and experience with enterprise software. Travel and regional event management are included in duties.