Field Marketing Manager - LATAM & NA Demand Gen

Teradata; Honolulu (HI); Hybrid; USD 112,000 - 168,000; Full time

Job summary

Teradata is seeking a Manager, Field Marketing focused on LATAM, with responsibility for North American markets as needed. You will lead demand generation and ABM programs, partnering with LATAM sales teams to generate pipeline and accelerate the sales cycle.

You will collaborate across channels, adapt programs for Spanish- and Portuguese-speaking markets, and manage regional events from planning to post-event analysis.

Qualifications

• Bachelor's degree required.
• 5–8 years in B2B marketing, with field marketing, demand generation, or ABM.
• Regional marketing experience across Latin America and understanding market diversity.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational skills for events and campaigns.
• Understanding of direct and indirect (channel/partner) sales environments.
• Data-driven with ability to turn insights into action.
• Proficient in Salesforce reporting and CRM data usage.
• Fluent English and Spanish; Portuguese a plus.

Responsibilities

• Drive demand generation activity across the LATAM region with clear pipeline ownership and contribution targets.
• Coordinate assets and campaigns into ABM and marketing automation platforms (e.g. Influ2, Eloqua).
• Work with regional sales leadership and SDRs to align marketing activity to pipeline goals and create enablement materials.
• Enable localized campaign execution for Spanish- and Portuguese-speaking markets across the region.
• Design and execute ABM programs targeting named and cluster accounts with multi-touch digital sequences.
• Plan and manage regional field and virtual events end-to-end, including build and post-event asset management.
• Provide social media support for local leaders and subject matter experts.
• Coordinate input for regional marketing calendar, weekly updates, and performance reviews.
• Proactively manage the regional marketing calendar and budget.
• Take a data-driven approach to full-funnel performance and optimize programs.

Skills

B2B marketing

Field marketing

Demand generation

ABM programs

Salesforce CRM

Marketing automation

Data analytics

English/Spanish/Portuguese

Education

Bachelor's degree

Tools

Influ2

Eloqua

Job description

Teradata is seeking a Manager, Field Marketing focused on LATAM, with responsibility for North American markets as needed. You will lead demand generation and ABM programs, partnering with LATAM sales teams to generate pipeline and accelerate the sales cycle.

You will collaborate across channels, adapt programs for Spanish- and Portuguese-speaking markets, and manage regional events from planning to post-event analysis.