LatAm Field Marketing Manager

Teradata; Columbus (OH); On-site; USD 112,000 - 168,000; Full time

Job summary

Teradata seeks a Manager, Field Marketing to drive ABM and demand generation across LATAM, with responsibility for supporting North American markets. This hands-on role partners with LATAM sales teams to develop campaigns and pipeline targets, while coordinating with regional and global teams to ensure aligned messaging.

The ideal candidate has 5–8 years in B2B marketing, regional LATAM experience, and fluency in English and Spanish; Portuguese is a plus.

Qualifications

• Bachelor's degree required.
• 5–8 years of experience in B2B marketing, with focus on field marketing, demand generation, or ABM.
• Regional marketing experience across Latin America.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational skills with field/virtual events management.
• Understanding of direct and indirect (channel/partner) sales environments.
• Data-driven mindset and ability to translate insights into action.
• Proficient in Salesforce, including campaign and pipeline reporting.
• Proactive, self-motivated, and collaborative.
• Fluent English and Spanish required; Portuguese preferred.

Responsibilities

• Drive demand generation across the LATAM region via digital programs, events, partner marketing, and content syndication with pipeline ownership.
• Coordinate asset delivery into ABM/marketing automation platforms (Influ2, Eloqua) for account-level targeting.
• Align marketing activity with regional sales goals and create enablement materials and outreach templates.
• Enable localized campaigns and adapt content for Spanish/Portuguese markets.
• Design and execute ABM programs for named accounts with multi-touch digital sequences.
• Plan regional events end-to-end including Cvent setup and post-event assets.
• Provide social media support for regional leaders and SMEs.
• Coordinate regional marketing calendar, weekly updates, and performance reviews.
• Proactively manage regional marketing budget and calendar.
• Analyse full-funnel performance and optimize programs accordingly.
• Support channel/partner marketing, including MDF utilization.

Skills

Field marketing

Demand generation

ABM

B2B marketing

Salesforce

Data-driven

English fluency

Spanish fluency

Portuguese preferred

Education

Bachelor's degree

Tools

Influ2

Eloqua

Salesforce CRM

Job description

Teradata seeks a Manager, Field Marketing to drive ABM and demand generation across LATAM, with responsibility for supporting North American markets. This hands-on role partners with LATAM sales teams to develop campaigns and pipeline targets, while coordinating with regional and global teams to ensure aligned messaging.

The ideal candidate has 5–8 years in B2B marketing, regional LATAM experience, and fluency in English and Spanish; Portuguese is a plus.