Field Marketing Manager | Hybrid/Remote | B2B Cybersecurity

eSentire, Inc.; United States; Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Annual bonus program

Competitive benefits

Paid parental leave

Matching RRSP or 401K

Employee referral bonus

Job summary

eSentire is seeking a Field Marketing Manager to lead regional marketing strategy and programs that support sales, partners, and campaigns across multiple channels. The role focuses on driving ROI, building pipeline, and coordinating cross-functional teams.

You will partner with regional sales leaders to operationalize value propositions, enable lead follow-up, and manage campaigns, events, and MDF programs. A hybrid work arrangement is expected near our Waterloo office.

Qualifications

• 5+ years of experience in B2B Marketing (ideally cybersecurity or enterprise software).
• Bachelor's degree or equivalent experience.
• Proven experience working with sales leadership, marketing and product teams to build effective relationships and programs.
• Demonstrated success planning and executing multiple modern marketing programs, managing creative agencies, vendors and regional projects in a fast-paced environment.
• Experience using Salesforce, Pardot, ABM and other marketing software.

Responsibilities

• Develop, communicate, and execute marketing strategy and plan, both near and long-term for the regions (including consideration for channel partners, tech alliances and direct sales)
• Execute modern, multi-channel strategies based on the unique requirements of each region including a series of online and offline events
• Roll-out new campaigns and programs to Sales to enable optimal lead follow-up and ROI on marketing efforts
• Partner and collaborate with key stakeholders to drive awareness in the marketplace as well as build and accelerate pipeline for Sales
• Track and measure ROI and feedback on Field Marketing activities to aid in strategic decision making on Marketing investments and budgets
• Develop and manage customer reference, referral and retention strategies and programs
• Identify and target customers for referrals, then create the case studies for use in marketing campaigns
• Lead the channel marketing function that is also aligned to the regions which includes channel partner focused (virtual) events, joint programs and initiatives including the funding and management of partner MDF programs.
• Lead and grow a high performing field marketing team that operates with discipline

Skills

B2B Marketing

Education

Bachelor's degree or equivalent

Tools

Salesforce

Pardot

ABM

Job description

eSentire is seeking a Field Marketing Manager to lead regional marketing strategy and programs that support sales, partners, and campaigns across multiple channels. The role focuses on driving ROI, building pipeline, and coordinating cross-functional teams.

You will partner with regional sales leaders to operationalize value propositions, enable lead follow-up, and manage campaigns, events, and MDF programs. A hybrid work arrangement is expected near our Waterloo office.