Field Marketing Manager - Remote, Events & Pipeline

The Wrap; United States; Remote; USD 81,000 - 99,000; Full time

Benefits offered by this job

Health, Dental & Vision Insurance

401(k) + Employer Match

Open PTO + Holidays + Wellness Days

Remote Work

LinkedIn Learning

Job summary

Mitratech is seeking a Field Marketing Manager to drive the Workforce Compliance pipeline through field programs, webinars, and live events. You will partner with SDRs and AEs to ensure every program ends in sales follow-up, from pre-event outreach to post-event engagement.

You will manage quarterly plans, partner with Product Marketing, and execute signal-based plays using tools like 6sense and Qualified, with a focus on pipeline contributions and attribution across HubSpot and Salesforce.

Qualifications

• 5+ years in B2B field marketing, event marketing, or demand generation with a pipeline track record.
• Hands-on experience running in-person and virtual events and webinars as an individual contributor.
• Experience working with SDRs and AEs and understanding how leads become meetings and opportunities.
• Proven ability to report pipeline sourced, pipeline influenced, and conversion rates (Salesforce & HubSpot).
• Strong project management and cross-functional collaboration across teams.
• Day-to-day use of AI tools for research, personalization, follow-up, and reporting.

Responsibilities

• Build a quarterly field plan for Workforce Compliance solutions tied to pipeline targets and MQL quotas.
• Report weekly on MQLs, hot leads, meetings, and pipeline by program; adjust programs based on ROI.
• Plan and run webinars and partner webinars; coordinate with Product Marketing for content and speakers.
• Deliver conferences and events from pre-outreach to post-event follow-up and pipeline impact.
• Own lead routing, SDR/AE play tracks, re-engagement sprints, and timing for follow-ups.
• Identify plays triggered by signals (attendance, badge scans, intent data) and build cross-sell programs.
• Own campaign setup in HubSpot/Salesforce and build repeatable playbooks with AI-assisted tooling.

Skills

B2B field marketing

Event marketing

Demand generation

In-person events

Virtual events

Sales collaboration

Salesforce

HubSpot

Goldcast

AI tools usage

Tools

Salesforce

HubSpot

Goldcast

Job description

Mitratech is seeking a Field Marketing Manager to drive the Workforce Compliance pipeline through field programs, webinars, and live events. You will partner with SDRs and AEs to ensure every program ends in sales follow-up, from pre-event outreach to post-event engagement.

You will manage quarterly plans, partner with Product Marketing, and execute signal-based plays using tools like 6sense and Qualified, with a focus on pipeline contributions and attribution across HubSpot and Salesforce.