Field Marketing Lead: Trade Shows, Partnerships & Content

Rippling; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

GlassHouse is seeking a Field Marketing Manager in the United States to own our trade shows and partner program. You will run shows end to end, build a partner program from scratch, and collaborate with sales to convert engagements into qualified pipeline and revenue.

You will lead multiple events, manage budgets, and craft content that turns events into measurable ROI. The role requires 3–5 years in field, partner, or content marketing within B2B SaaS, and proficiency with HubSpot.

Qualifications

• 3–5 years in field, partner or content marketing, ideally B2B SaaS.
• A sales-first mindset and a track record to match: events or programs that produced measurable pipeline, not just activity.
• A hands-on individual contributor who says "yes, and" rather than "that's not my job," and works well on a fast-paced team.
• Experience building something from scratch, like a program, a playbook or an event series.
• The ability to run several shows in parallel without dropping the ball.
• Comfortable with HubSpot (workflows, attribution) and experience using AI tools to build repeatable systems for research, reporting and content.

Responsibilities

• Own trade show execution: planning and promotion, show budgets, travel and shipping, and booth experience.
• Run the trade show playbook: vet and recommend shows, run lead capture, and hold a retro after every event using what you learn to improve the next one.
• Support pipeline directly: work with sales on target accounts, book meetings, pitch GlassHouse on the floor and jump into conversations.
• Build and own the GlassHouse partner program: evaluate partnership types, prioritize high-impact engagements and grow the program over time.
• Lead partner engagements, from co-marketing and joint webinars to podcasts and speaking opportunities.
• Use AI tools to build repeatable systems that make shows, reporting and content run faster.
• Report on what matters for every show and partnership: pipeline influenced, conversion and ROI. Bring what you hear in the field back to marketing, product and sales.
• Create content from shows and partner engagements, and work with the Marketing Lead to distribute it across channels.
• Support customer engagement: write customer emails, help run referrals and plan webinars, and turn great customer stories into content.

Skills

Field marketing

Partner marketing

Content marketing

B2B SaaS

Tools

HubSpot

Job description

GlassHouse is seeking a Field Marketing Manager in the United States to own our trade shows and partner program. You will run shows end to end, build a partner program from scratch, and collaborate with sales to convert engagements into qualified pipeline and revenue.

You will lead multiple events, manage budgets, and craft content that turns events into measurable ROI. The role requires 3–5 years in field, partner, or content marketing within B2B SaaS, and proficiency with HubSpot.