Field Marketing Manager — Enterprise Events & Partnerships

runlayer; New York (NY); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Equity

Paid time off

Professional development

Top-tier equipment

Health benefits

Customer interaction opportunities

Job summary

Runlayer is seeking an experienced Events/Field Marketing professional to own and optimize trade shows and regional programs. You will manage end-to-end logistics, from planning to post-event reporting, delivering high-touch, on-brand experiences for customers, prospects, and partners.

You will partner with Sales, Demand Gen, and Product Marketing to align messaging, maximize pipeline, and balance budgets while traveling up to 40% during peak season.

Qualifications

• 4 to 6 years of experience in B2B field marketing or event marketing at an enterprise tech or SaaS company.
• A proven track record owning trade shows and third-party sponsorships end to end, including negotiations and renewals.
• Meticulous attention to detail; ships are complete with no loose ends.
• Comfort with calendars and budgets set by management; identify trade-offs proactively.
• Highly organized and deadline-driven, capable of handling multiple programs and events across a region.
• A strong collaborator who aligns stakeholders and keeps programs moving from planning through follow-up.
• Data-driven: tracks pipeline and sponsorship impact and reports to leadership.
• Willing to travel up to 40% during peak event season.

Responsibilities

• Own end-to-end trade shows and regional programs from planning through reporting.
• Own on-site logistics and execution for trade shows, conferences, and small formats.
• Partner with Sales and Demand Generation to align target accounts and generate pipeline.
• Evaluate and prioritize third-party sponsorships based on audience fit and ROI.
• Collaborate with Product Marketing to align messaging and enablement across programs.
• Manage individual program budgets within the overall plan.
• Track performance: pipeline influence, cost-per-lead, attendee quality, sponsorship ROI.
• Cultivate relationships with sponsors and event organizers; surface new opportunities.
• Keep manager and stakeholders aligned on status, risks, and results.

Skills

B2B field marketing

Event management

Sponsorships

Budget management

Data-driven

Travel flexibility

Cross-functional collaboration

Job description

Runlayer is seeking an experienced Events/Field Marketing professional to own and optimize trade shows and regional programs. You will manage end-to-end logistics, from planning to post-event reporting, delivering high-touch, on-brand experiences for customers, prospects, and partners.

You will partner with Sales, Demand Gen, and Product Marketing to align messaging, maximize pipeline, and balance budgets while traveling up to 40% during peak season.