Field Marketing Lead — Remote/Hybrid, 30-50% Travel

Rec; San Francisco (CA); On-site; USD 160,000 - 220,000; Full time

Benefits offered by this job

Flexible PTO

Health/Dental/Vision insurance

401(k) plan

Job summary

Rec is seeking a Field Marketing Lead to own our in-person presence across the country and turn events into pipeline. You’ll build the events calendar, run our booth and sponsorship strategy, and partner with Sales to convert conversations into opportunities.

You’ll be the first dedicated field marketer, shaping the playbook and budget to prove the approach works while traveling roughly 30–50% and working from San Francisco or remotely as needed.

Qualifications

• 5+ years in field, event, or regional marketing, ideally B2B SaaS.
• Track record of owning a multi-event calendar and tying events to pipeline and revenue.
• Strong partnership with Sales and trust-building across teams.
• Exceptional project management: handle multiple events without losing detail.
• Familiarity with CRM and marketing automation for lead capture, routing, and reporting.
• Willingness to travel ~30–40%, with peak during conference season.

Responsibilities

• Own the events strategy and calendar for state and regional conferences, trade shows, and industry gatherings.
• Lead flawless execution: sponsorships, booth design, shipping, swag, speaking slots, staffing, logistics.
• Create Rec-hosted experiences: customer dinners, roadshows, roundtables, user groups, webinars.
• Drive pipeline with Sales: territory plans, pre-event outreach, meeting booking, post-event follow-up.
• Activate customers as champions: turn customers into speakers, references, advocates.
• Build regional and account-based campaigns using events, direct mail, email, and digital.
• Measure cost per meeting, pipeline influence, and ROI; reallocate budget accordingly.
• Manage budget and vendors: field marketing budget, associations, and agencies.

Skills

Field marketing

Event management

Sales partnership

Project management

CRM experience

Tools

HubSpot

Salesforce

Job description

Rec is seeking a Field Marketing Lead to own our in-person presence across the country and turn events into pipeline. You’ll build the events calendar, run our booth and sponsorship strategy, and partner with Sales to convert conversations into opportunities.

You’ll be the first dedicated field marketer, shaping the playbook and budget to prove the approach works while traveling roughly 30–50% and working from San Francisco or remotely as needed.