Field Marketing Lead, Cybersecurity & Channel Programs

Georgian; United States; Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Competitive benefit program

Paid parental leave

Matching RRSP or 401K program

Competitive employee referral bonus

Job summary

eSentire, the Authority in Managed Detection and Response, seeks a Field Marketing Manager to lead regional marketing strategy, drive multi-channel campaigns, and collaborate with sales and channel leadership to accelerate pipeline. You will manage campaigns, events, content, and programs to move buyers through the funnel and support renewals and growth.

The role requires 5+ years in B2B marketing, a Bachelor's degree, and experience with Salesforce/Pardot/ABM.

Qualifications

• 5+ years’ experience in B2B Marketing (ideally cybersecurity or enterprise software).
• Bachelor's degree or equivalent experience.
• Proven experience collaborating with sales, marketing and product teams.
• Experience managing creative agencies, vendors and regional projects.
• Familiarity with Salesforce, Pardot, ABM and marketing software.

Responsibilities

• Develop and execute regional field marketing strategy and plans.
• Lead multi-channel programs including online and offline events.
• Roll out campaigns to Sales for optimal lead follow-up and ROI.
• Partner with stakeholders to accelerate pipeline and awareness.
• Track ROI and inform marketing investment decisions.

Skills

B2B Marketing

Sales alignment

Campaign management

Vendor management

Team leadership

Education

Bachelor's degree or equivalent experience

Tools

Salesforce

Pardot

ABM tools

Job description

eSentire, the Authority in Managed Detection and Response, seeks a Field Marketing Manager to lead regional marketing strategy, drive multi-channel campaigns, and collaborate with sales and channel leadership to accelerate pipeline. You will manage campaigns, events, content, and programs to move buyers through the funnel and support renewals and growth.

The role requires 5+ years in B2B marketing, a Bachelor's degree, and experience with Salesforce/Pardot/ABM.