Field Marketing Lead - Cybersecurity & Enterprise Events

DepthFirst; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary and meaningful-equE

Health, vision, and dental insurance

Office lunch and dinner (SF office)

Ownership and growth opportunities

Job summary

depthfirst is seeking an experienced Field Marketer to build and own its field marketing program. You will lead strategy and execution for major industry events, including Black Hat, while developing scalable playbooks and partnering with sales to drive pipeline.

You will manage end-to-end event operations, from budgeting to onsite staffing, and craft messaging for invites, landing pages, and follow-up to maximize engagement and conversions.

Qualifications

• 5-12 years of B2B field marketing experience.
• Proven ability to own end-to-end event execution: targeting, outreach, registration, logistics, onsite, and follow-through.
• Experience in a strong field marketing org. You've seen what "great" looks like and can recreate it at a startup.
• Comfortable operating and executing independently.
• Strong cross-functional partner, especially with sales teams (BDRs, AEs) and leadership.
• Metrics-oriented. You can define what success means, instrument it, and report it clearly.

Responsibilities

• Own depthfirst's first presence at Black Hat, including creating a stand-out, experiential booth and planning and executing smaller events during the conference to build pipeline.
• Build a repeatable and scalable event motion, including upscale, invite-only events for executives in target accounts; depthfirst hosted thought leadership events in collaboration with security partners and customers; partner roadshows and co-marketing events; regional conferences.
• Partner with BDRs and AEs to identify target accounts, secure attendance, set meetings, and progress deals after events.
• Write copy and messaging for invites, landing pages, email sequences, reminders, and post-event follow-up.
• Own event operations end-to-end: budgeting, venue and vendor sourcing, logistics, staffing, and onsite execution.
• Create a field playbook that scales: templates, outreach workflows, run-of-show, budget tiers, staffing plans, and reporting.

Job description

depthfirst is seeking an experienced Field Marketer to build and own its field marketing program. You will lead strategy and execution for major industry events, including Black Hat, while developing scalable playbooks and partnering with sales to drive pipeline.

You will manage end-to-end event operations, from budgeting to onsite staffing, and craft messaging for invites, landing pages, and follow-up to maximize engagement and conversions.