Eye Care Retail Store Manager & Growth Leader

West Point Optical Group-Pearle Vision; Kentwood (MI); On-site; USD 70,000 - 100,000; Full time

Job summary

West Point Optical Group-Pearle Vision is seeking a Store General Manager in Kentwood, MI to lead profitable sales growth through an outstanding patient experience. You will drive exam growth, oversee operations, and mentor associates while maintaining strong relationships with doctors.

The role requires optical knowledge or licensing, 3+ years of optical or sales leadership experience, and a Bachelor’s degree or equivalent in retail operations.

Qualifications

• Optical knowledge or Licensed (minimum 3 years optical experience)
• Proven track record of sales growth through sales skills and accountability for sales results. (minimum 3 years sales experience)
• Demonstrated ability to deliver an outstanding experience during direct interaction with patients at a proven conversion of at least 80%.
• Proven experience and results with a retail or customer service establishment.
• Ability to present and implement decisive and creative solutions to opportunities to grow the business.
• Ability to provide enthusiastic and concise communication to meet/exceed patient expectations.
• Foster positive and results-oriented associate and doctor relationships.
• Success in store merchandising and attention to detail.
• Ability to manage priorities through adaptability and flexibility.
• Willingness to take calculated risks
• Attention to detail and follow-up.
• Abilities to multi-task and delegate to maximize patient interaction.
• Computer experience is needed.

Responsibilities

• Drive profitable store sales by fostering a patient focused retail culture.
• Prioritize exam growth on a daily, weekly, and monthly basis, including community outreach and social media marketing.
• Attainment of plan sales goal and comp store sales growth with KPI tracking.
• Manage gross margin in accordance with Company standards.
• Train and develop associates to provide a patient care focused experience.
• Develop strong professional relationships with Doctors and ensure coverage of Doctor hours.
• Implement initiatives to increase exams and conversion of exams to sales.
• Recruit, train, and retain high performing associates; ensure staffing adequacy.
• Ensure store is merchandised to standards and maintain cleanliness and presentation.
• Maintain accurate pricing, POS entries, and timely customer follow-up.
• Maximize Managed Vision Care relationships and sales opportunities.
• Execute marketing programs and promotions according to Company standards.
• Ensure safety procedures and reliable attendance; travel up to 30 miles from primary store; weekend availability.

Skills

Leadership

Sales growth

Communication

Multi-tasking

Team development

Merchandising

Customer service

Problem solving

Process improvement

Adaptability

Attention to detail

Scheduling/attendance

Computer skills

Education

Bachelor's degree or comparable experience in retail operations

Job description

West Point Optical Group-Pearle Vision is seeking a Store General Manager in Kentwood, MI to lead profitable sales growth through an outstanding patient experience. You will drive exam growth, oversee operations, and mentor associates while maintaining strong relationships with doctors.

The role requires optical knowledge or licensing, 3+ years of optical or sales leadership experience, and a Bachelor’s degree or equivalent in retail operations.