External Marketing Liaison – LTC Experience Required

Confidential: Healthcare Facility; Chesterton (IN); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Bonus opportunities

Health insurance

Dental insurance

Vision insurance

Life insurance

Paid time off

Paid holidays

Leadership support

Community impact

Job summary

Confidential Healthcare Facility in Chesterton, IN seeks an External Marketing Liaison with LTC experience to lead business development and community outreach for our Skilled Nursing and Long-Term Care services. This external-facing role builds referral networks and drives census growth.

You’ll visit hospitals, case managers, discharge planners, and senior communities, promote services, and collaborate with clinical teams to smooth referrals and admissions. Travel locally is required.

Qualifications

• 2+ years in healthcare marketing, admissions, business development, or community relations.
• Must have prior Long-Term Care (LTC) experience.
• Experience building relationships with healthcare referral sources.
• Understanding of referral and admissions processes.
• Strong communication, presentation, networking, and relationship-building skills.
• Self-motivated, organized, able to manage an external territory.
• Willingness to travel locally within Chesterton and surrounding communities.

Responsibilities

• Build and maintain strong relationships with hospitals, case managers, discharge planners, social workers, physicians, senior living communities, and other referral sources.
• Develop new referral relationships and strengthen partnerships in Chesterton and Northwest Indiana.
• Drive referrals, admissions, census growth, and market share.
• Promote Skilled Nursing, rehabilitation, and Long-Term Care services.
• Conduct regular in-person visits, presentations, networking, and community outreach.
• Identify new business opportunities and develop strategies to increase referrals and admissions.
• Collaborate with Administrators, Admissions, Nursing, and clinical teams to smooth referrals and admissions.
• Review referrals to ensure appropriate placement based on services and clinical capabilities.
• Monitor local market trends and opportunities for growth.
• Represent the community at local healthcare, senior living, and community events.

Skills

Healthcare marketing

Relationship building

Networking

Communication

Travel locally

Job description

External Marketing Liaison – LTC Experience Required

Location: Chesterton, IN and surrounding market
Job Type: Full-Time

Are you a relationship-driven healthcare marketer who knows how to build strong referral networks and drive census growth?

We are seeking an experienced External Marketing Liaison to lead business development and community outreach efforts for our Skilled Nursing and Long-Term Care community in the Chesterton, IN market.

This is a highly visible, external-facing role for someone who enjoys being out in the community, developing relationships, and connecting patients, families, and referral sources with exceptional care.

Candidates must have previous Long-Term Care (LTC) experience.

What You’ll Do

• Build and maintain strong relationships with hospitals, case managers, discharge planners, social workers, physicians, senior living communities, and other key referral sources.

• Develop new referral relationships and strengthen existing partnerships throughout the Chesterton and surrounding Northwest Indiana market.

• Drive referrals, admissions, census growth, and market share.

• Promote the community's Skilled Nursing, rehabilitation, and Long-Term Care services.

• Conduct regular in-person visits, presentations, networking, and community outreach.

• Identify new business opportunities and develop strategies to increase referrals and admissions.

• Work closely with the Administrator, Admissions, Nursing, and clinical teams to support a smooth referral and admission process.

• Help review referrals to ensure appropriate placement based on the community's services and clinical capabilities.

• Monitor local market trends, competitor activity, and opportunities for growth.

• Represent the community at local healthcare, senior living, and community events.

What We’re Looking For

Required Qualifications

• 2+ years of experience in healthcare marketing, admissions, business development, or community relations.

• Previous Long-Term Care (LTC) experience is required.

• Experience building and maintaining relationships with healthcare referral sources.

• Strong understanding of the healthcare referral and admissions process.

• Excellent communication, presentation, networking, and relationship-building skills.

• Self-motivated, organized, and comfortable managing an external territory.

• Ability to travel locally throughout Chesterton and surrounding communities.

Preferred Qualifications

• Previous experience marketing Skilled Nursing or Post-Acute Rehabilitation services.

• Established relationships with local hospitals, discharge planners, case managers, physicians, senior living communities, or other healthcare referral sources.

• Experience driving admissions, census growth, occupancy, or market share.

• Knowledge of Medicare, Medicaid, managed care, and healthcare admissions requirements.

What We Offer

• Competitive base salary

• Performance-based bonus opportunities

• Health, dental, and vision insurance

• Employer-paid life insurance

• PTO and paid holidays

• Support from an experienced leadership and operations team

• The opportunity to make a direct impact on the growth and success of the community

Ready to Make an Impact?

We are looking for a motivated, outgoing, and results-driven healthcare professional with direct Long-Term Care experience who understands how to build relationships, grow referral networks, and drive results.

We are an Equal Opportunity Employer.

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