Clinical Marketing Liaison

Aston Group; Sarasota (FL); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation

Paid time off

Comprehensive benefits package

Job summary

Aston Group in Sarasota, FL seeks a Clinical Liaison to drive facility growth through strategic marketing, referral development, and community engagement. This role builds strong relationships with hospitals, physicians, discharge planners, and post-acute providers to ensure seamless patient transitions and increased admissions.

The Clinical Liaison supports admissions by gathering clinical information, conducting pre-admission assessments, and collaborating with marketing teams to boost census

Qualifications

• Two years of experience in licensed field, ideally within rehabilitation, LTACH, or related post-acute setting.
• Prior marketing or business development experience, preferably in senior living, skilled nursing, or healthcare.
• Strong interpersonal, communication, and relationship-building skills.
• Ability to engage physicians, healthcare professionals, and community partners professionally and tactfully.

Responsibilities

• Referral Development & Relationship Management: Build and sustain relationships with hospitals, discharge planners, case managers, rehab centers, and home care agencies.
• Admissions & Clinical Support: Manage patient referrals through admission process and understand inpatient rehab and LTACH criteria.
• Marketing & Community Engagement: Develop and implement marketing strategies and participate in community events to grow census and brand awareness.
• Strategic Leadership: Contribute to planning to enhance services and referral networks.

Skills

Interpersonal skills

Communication

Relationship-building

Sales/Marketing experience

Education

LPN or RN license preferred

Job description

Clinical Liaison

The Clinical Liaison is responsible for driving facility growth through strategic marketing, referral development, and community engagement. This role builds and maintains strong relationships with hospitals, physicians, discharge planners, and post-acute providers to ensure seamless patient transitions and increased admissions. The Clinical Liaison also supports the admissions process by gathering required clinical and referral information and conducting pre-admission assessments when appropriate.

Key Responsibilities

Referral Development & Relationship Management

• Build and sustain strong relationships with acute-care hospitals, healthcare systems, discharge planners, case managers, rehabilitation centers, assisted living facilities, hospices, and home care agencies
• Maintain ongoing communication with physicians, social workers, and other referral sources
• Collaborate closely with hospital discharge planners and physicians to ensure smooth patient transitions

Admissions & Clinical Support

• Maintain responsibility for patient referrals through completion of the admission process
• Demonstrate a strong understanding of inpatient rehabilitation and LTACH admission criteria
• Conduct on-site pre-admission assessments as needed
• Utilize fast-track referral processes to support timely conversions

Marketing & Community Engagement

• Partner with regional marketing teams and facility leadership to develop and implement effective marketing strategies
• Create and support marketing materials, including brochures, flyers, advertisements, and campaigns
• Participate in community events and outreach activities to support organizational growth and brand awareness

Strategic Leadership

• Provide input and leadership in strategic planning initiatives
• Identify opportunities to enhance services, improve referral relationships, and increase census

Qualifications

• LPN or RN license preferred
• Minimum of two (2) years of experience in the licensed field, ideally within rehabilitation, LTACH, or a related post-acute setting
• Prior marketing or business development experience, preferably in senior living, skilled nursing, or healthcare
• Strong interpersonal, communication, and relationship-building skills
• Ability to engage physicians, healthcare professionals, and community partners professionally and tactfully

Travel Requirements

• Approximately 80% local travel within the assigned market

Why Join Our Team?

• Competitive compensation and comprehensive benefits package
• Paid time off
• Supportive and collaborative work environment
• Innovative training and professional development programs
• Strong opportunities for career advancement
• Positive, mission-driven culture focused on patient care excellence

Join us in making a meaningful difference in the lives of patients and communities.
If you are a motivated healthcare professional with a passion for relationship-building and post-acute care, we invite you to apply for the Clinical Liaison role.

Equal Opportunity Employer