Experiential Marketing Associate - Emerging Brands

Brown-Forman Corporation

Louisville (KY)

On-site

USD 65,000 - 90,000

Full time

3 days ago

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Job summary

Brown-Forman Corporation in Louisville, KY seeks an Associate Marketing Manager, Emerging Brands Experiential to shape and execute local experiential programming across Sales, Trade Advocacy, and Brand teams. You’ll manage events directly or through agencies, coordinate with cross-functional partners, and support national accounts initiatives.

You will monitor budgets, contribute to tentpole programming with the Sr.

Qualifications

Minimum of 4 years marketing experience in a consumer goods environment, beverage/alcohol preferred.
At least 2 years in event management, brand advocacy, or experiential marketing.
Willing and able to travel up to 35% of the time, including weekends.
Strong written and verbal communication and ability to manage contracts.
Experience negotiating and managing budgets with financial stewardship.

Responsibilities

Support development and execution of local brand programming across markets.
Coordinate activations with agencies, vendors, and internal brand teams.
Manage event budgets and inventory, ensuring adherence to guidance.
Train and support commercial teams during key activations and campaigns.
Provide ad hoc support for conferences and trade shows for National Accounts.
Own legal reviews for SOWs, activation guides, and contracts.
Serve as the day-to-day point of contact for programming development and events.