Associate Marketing Manager Emerging Brands Experiential

Brown-Forman; Louisville (KY); On-site; USD 70,000 - 90,000; Full time

Job summary

Brown-Forman is seeking an Associate Marketing Manager, Emerging Brands Experiential in Louisville, KY. You'll shape and execute local experiential programming, driving fresh brand experiences, events, and tentpole activations in collaboration with Sales, Trade Advocacy and Brand teams.

You will partner with the Sr. Manager on new tentpole programming and support National Accounts initiatives, coordinating with agencies and local partners to deliver high-impact activations and responsible

Qualifications

• 4+ years of marketing experience in a consumer goods environment, preferably beverage alcohol.
• 2+ years in event management, brand advocacy, and/or experiential marketing.
• Ability to travel up to 35% of the time, including weekends.
• Demonstrated ability to build productive relationships and communicate across levels.
• Proven track record managing multiple projects in a high-pressure environment.

Responsibilities

• Develop and execute local experiential programming and brand activations.
• Coordinate with Sales, Trade Advocacy and Brand teams for seamless activations.
• Partner with Sr. Manager on new tentpole programming and National Accounts support.
• Manage budgets within brand guidance and coordinate with agencies and vendors.
• Train and support activations and brand initiatives for commercial teams.

Skills

Marketing experience

Event management

Relationship building

Communication skills

Job description

Meaningful Work From Day One

Join the Emerging Brands Team! We're looking for an Associate Marketing Manager, Emerging Brands Experiential to help bring our Emerging Brands to life in key markets through fresh, distinctive, and memorable consumer experiences. In this role, you'll help shape and execute experiential programming at the local level, from developing and refreshing evergreen brand programs to managing events directly or through agency and local partners. You'll work closely across Sales, Trade Advocacy, and Brand teams to ensure activations are seamlessly coordinated and executed with excellence. You'll also partner with the Sr. Manager on the development and execution of new tentpole programming and provide support for key National Account initiatives.

What You Can Expect

Support the Senior Manager, Experiential Marketing in developing, scaling, and executing brand programming at the local level. Serve as the key point person for Emerging Brands Market Managers to support all local activations.

• Support Sr. Manager on the day-to-day management of developing new to world, high impact programming execution
• Serve as day-to-day point of contact for programming development and event management agencies
• Partner with brand teams to lead strategic briefing and program development for programming refreshes and new, smaller scale activations, in line with brand strategy and equity guidelines
• Provide executional support for tentpole events including shipping and inventory management for required POS, vendor management, "fire drill" support, last-mile coordination
• Partner with commercial team to train, support, and at times help execute key activations and brand initiatives
• Provide Ad Hoc support for conferences and trade shows to support National Accounts selling
• Process owner for National Accounts cocktail and activation books, a critical selling tool for Emerging Brands
• Evaluate programs and initiatives, making recommendations for discontinuation or improvement
• Own legal reviews for SOWs, activation guides, and contracts
• Manage event and activation budgets within 3% of guidance from brand team within a fiscal year
• Ensure all brand programming guidance remains up to date on key platforms (e.g. One-Stop-Shops, Bar+, Prioritization Guide and Trade Marketing playbooks)

What You Bring To The Table

• A minimum of 4 years marketing (or combined sales and marketing) experience in a consumer goods environment preferably in the Beverage Alcohol industry
• A minimum of 2 years in event management, brand advocacy, and/or experiential marketing in a consumer goods environment preferably in the Beverage Alcohol industry
• Ability and willingness to travel up to 35% of the time, including weekends
• Demonstrated ability to build productive relationships and communicate effectively, written and verbal, across all levels, functions and cultures
• Successful track record working in a high-pressure environment, meeting deadlines and simultaneously developing, deploying, and coordinating multiple projects with minimum supervision
• Demonstrated success negotiating and managing contracts in accordance with internal processes and legal requirements
• Demonstrated success managing multiple budgets with strong financial stewardship
• Experience in beverage alcohol marketing is strongly preferred

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Americas Division

Function: Marketing

City: Louisville

State: Kentucky

Country: USA