Associate Marketing Manager Emerging Brands Experiential

Brown-Forman Corporation; United States; On-site; USD 90,000 - 120,000; Full time

Job summary

Brown-Forman Corporation is seeking an Associate Marketing Manager, Emerging Brands Experiential to drive local activations and brand experiences in key markets. You will shape and execute programming, coordinate with Sales, Trade Advocacy, and Brand teams, and partner on tentpole initiatives.

The role emphasizes cross-functional collaboration, event management, and hands-on execution across agency partners and internal teams, with travel and weekend work as needed.

Qualifications

• Minimum 4 years marketing (or combined sales/marketing) experience in a consumer goods environment, preferably Beverage Alcohol.
• Minimum 2 years in event management, brand advocacy, and/or experiential marketing in a consumer goods environment, preferably Beverage Alcohol.
• Willingness to travel up to 35% of the time, including weekends.

Responsibilities

• Support the Sr. Manager, Experiential Marketing in developing, scaling, and executing brand programming at the local level.
• Serve as the key point person for Emerging Brands Market Managers to support all local activations.
• Support day-to-day management of developing new-to-world, high-impact programming and execution.
• Serve as day-to-day point of contact for programming development and event management agencies.
• Partner with brand teams to lead strategic briefing and program development for refreshes and smaller activations.
• Provide executional support for tentpole events including shipping, inventory, vendor management, and last-mile coordination.
• Partner with commercial team to train, support, and, at times, help execute key activations and brand initiatives.
• Provide Ad Hoc support for conferences and trade shows to support National Accounts selling.
• Own legal reviews for SOWs, activation guides, and contracts.
• Manage event and activation budgets within 3% of guidance from brand team within a fiscal year.
• Ensure all brand programming guidance remains up to date on key platforms.

Skills

Marketing experience

Event management

Experiential marketing

Brand advocacy

Travel readiness

Job description

Meaningful Work From Day One Join the Emerging Brands Team! We’re looking for an Associate Marketing Manager, Emerging Brands Experiential to help bring our Emerging Brands to life in key markets through fresh, distinctive, and memorable consumer experiences. In this role, you’ll help shape and execute experiential programming at the local level, from developing and refreshing evergreen brand programs to managing events directly or through agency and local partners. You’ll work closely across Sales, Trade Advocacy, and Brand teams to ensure activations are seamlessly coordinated and executed with excellence. You’ll also partner with the Sr. Manager on the development and execution of new tentpole programming and provide support for key National Account initiatives.

What You Can Expect

• Support the Senior Manager, Experiential Marketing in developing, scaling, and executing brand programming at the local level.
• Serve as the key point person for Emerging Brands Market Managers to support all local activations.
• Support Sr. Manager on the day-to-day management of developing new to world, high impact programming execution
• Serve as day-to-day point of contact for programming development and event management agencies
• Partner with brand teams to lead strategic briefing and program development for programming refreshes and new, smaller scale activations, in line with brand strategy and equity guidelines
• Provide executional support for tentpole events including shipping and inventory management for required POS, vendor management, “fire drill” support, last-mile coordination
• Partner with commercial team to train, support, and at times help execute key activations and brand initiatives
• Provide Ad Hoc support for conferences and trade shows to support National Accounts selling
• Process owner for National Accounts cocktail and activation books, a critical selling tool for Emerging Brands
• Evaluate programs and initiatives, making recommendations for discontinuation or improvement
• Own legal reviews for SOWs, activation guides, and contracts
• Manage event and activation budgets within 3% of guidance from brand team within a fiscal year
• Ensure all brand programming guidance remains up to date on key platforms (e.g. One-Stop-Shops, Bar+, Prioritization Guide and Trade Marketing playbooks

What You Bring to the Table

• A minimum of 4 years marketing (or combined sales and marketing) experience in a consumer goods environment preferably in the Beverage Alcohol industry
• A minimum of 2 years in event management, brand advocacy, and/or experiential marketing in a consumer goods environment preferably in the Beverage Alcohol industry
• Ability and willingness to travel up to 35% of the time, including weekends
• Demonstrated ability to build productive relationships and communicate effectively, written and verbal, across all levels, functions and cultures
• Successful track record working in a high-pressure environment, meeting deadlines and simultaneously developing, deploying, and coordinating multiple projects with minimum supervision
• Demonstrated success negotiating and managing contracts in accordance with internal processes and legal requirements
• Demonstrated success managing multiple budgets with strong financial stewardship
• Experience in beverage alcohol marketing is strongly preferred

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Brown‑Forman Corporation has been building exceptional spirits brands for more than 150 years, responsibly upholding our founding promise of “Nothing Better in the Market.” Our portfolio of premium brands includes the Jack Daniel’s Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers’ Craft. With a team of approximately 5,400 employees worldwide, we proudly share our passion for premium beverages in more than 170 countries. Discover more about us at brown-forman.com and stay connected through LinkedIn, Instagram, and X.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI Requisition Type: Employee Management Level: Professional Global Job Level: P6 Number of Openings Available: 1

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. Accommodations available upon request including an Interpreter.