Associate Marketing Manager Emerging Brands Experiential

Brown-Forman Corporation; Louisville (KY); On-site; USD 65,000 - 90,000; Full time

Job summary

Brown-Forman Corporation in Louisville, KY seeks an Associate Marketing Manager, Emerging Brands Experiential to shape and execute local experiential programming across Sales, Trade Advocacy, and Brand teams. You’ll manage events directly or through agencies, coordinate with cross-functional partners, and support national accounts initiatives.

You will monitor budgets, contribute to tentpole programming with the Sr.

Qualifications

• Minimum of 4 years marketing experience in a consumer goods environment, beverage/alcohol preferred.
• At least 2 years in event management, brand advocacy, or experiential marketing.
• Willing and able to travel up to 35% of the time, including weekends.
• Strong written and verbal communication and ability to manage contracts.
• Experience negotiating and managing budgets with financial stewardship.

Responsibilities

• Support development and execution of local brand programming across markets.
• Coordinate activations with agencies, vendors, and internal brand teams.
• Manage event budgets and inventory, ensuring adherence to guidance.
• Train and support commercial teams during key activations and campaigns.
• Provide ad hoc support for conferences and trade shows for National Accounts.
• Own legal reviews for SOWs, activation guides, and contracts.
• Serve as the day-to-day point of contact for programming development and events.

Skills

Marketing experience

Event management

Negotiation

Budget management

Job description

## Associate Marketing Manager Emerging Brands ExperientialApply: Kentucky, Louisville: Full time: Posted Today: JR-00010564## **CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:**If you currently work for Brown-Forman, please apply by clicking the **Careers** icon on the Workday portal.## **For best results, use Google Chrome to view this page.****Meaningful Work From Day One****Join the Emerging Brands Team!** We’re looking for an **Associate Marketing Manager, Emerging Brands Experiential** to help bring our Emerging Brands to life in key markets through fresh, distinctive, and memorable consumer experiences. In this role, you’ll help shape and execute experiential programming at the local level, from developing and refreshing evergreen brand programs to managing events directly or through agency and local partners. You’ll work closely across **Sales, Trade Advocacy, and Brand teams** to ensure activations are seamlessly coordinated and executed with excellence. You’ll also partner with the **Sr. Manager** on the development and execution of new tentpole programming and provide support for key **National Account** initiatives. **What You Can Expect**Support the Senior Manager, Experiential Marketing in developing, scaling, and executing brand programming at the local level. Serve as the key point person for Emerging Brands Market Managers to support all local activations. * Support Sr. Manager on the day-to-day management of developing new to world, high impact programming execution* Serve as day-to-day point of contact for programming development and event management agencies* Partner with brand teams to lead strategic briefing and program development for programming refreshes and new, smaller scale activations, in line with brand strategy and equity guidelines* Provide executional support for tentpole events including shipping and inventory management for required POS, vendor management, “fire drill” support, last-mile coordination* Partner with commercial team to train, support, and at times help execute key activations and brand initiatives* Provide Ad Hoc support for conferences and trade shows to support National Accounts selling* Process owner for National Accounts cocktail and activation books, a critical selling tool for Emerging Brands* Evaluate programs and initiatives, making recommendations for discontinuation or improvement* Own legal reviews for SOWs, activation guides, and contracts* Manage event and activation budgets within 3% of guidance from brand team within a fiscal year* Ensure all brand programming guidance remains up to date on key platforms (e.g. One-Stop-Shops, Bar+, Prioritization Guide and Trade Marketing playbooks **What You Bring to the Table*** A minimum of 4 years marketing (or combined sales and marketing) experience in a consumer goods environment preferably in the Beverage Alcohol industry* A minimum of 2 years in event management, brand advocacy, and/or experiential marketing in a consumer goods environment preferably in the Beverage Alcohol industry* Ability and willingness to travel up to 35% of the time, including weekends* Demonstrated ability to build productive relationships and communicate effectively, written and verbal, across all levels, functions and cultures* Successful track record working in a high-pressure environment, meeting deadlines and simultaneously developing, deploying, and coordinating multiple projects with minimum supervision* Demonstrated success negotiating and managing contracts in accordance with internal processes and legal requirements* Demonstrated success managing multiple budgets with strong financial stewardship* Experience in beverage alcohol marketing is strongly preferred **Who We Are**We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. **What We Offer**Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.#LI**Requisition Type:**Employee**Management Level:**Professional**Global Job Level:**P6**Number of Openings Available:**1