Senior Coordinator, Brand Experience

Deep Eddy Vodka; Louisville (KY); On-site; USD 55,000 - 75,000; Full time

Job summary

Heaven Hill Brands in Louisville, KY is seeking a Senior Coordinator, Brand Experience to support planning, coordination and execution of consumer brand experiences across the portfolio. This role acts as the operational engine behind Brand Experience, handling logistics, timelines, budgets and documentation to ensure premium experiences come to life on time and on brand.

National travel to support events is required (40%–50%).

Qualifications

• Strong organizational skills and attention to detail.
• Experience coordinating experiential marketing programs.
• Ability to manage multiple timelines in a fast-paced environment.
• Experience working with external agencies, production partners and vendors.

Responsibilities

• Coordinate all phases of experiential programs from pre-event planning through on-site execution and post-event wrap.
• Maintain project timelines, checklists, run-of-show documents and status trackers.
• Manage logistics including shipping, staffing, permitting, vendor scheduling, product orders and on-site setup/breakdown.
• Serve as primary on-site coordinator to ensure smooth execution and resolve issues.
• Prepare briefs, recaps and presentations for Senior Manager.

Skills

Organization

Project coordination

Job description

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Senior Coordinator, Brand Experience

Marketing G&A Associate Analyst Louisville, KY, US

3 days ago Requisition ID: 2226

This role is an office position based in Louisville, KY. National travel to support event execution and program oversight required (40%-50% travel expected).

What the Role Is

The Senior Coordinator, Brand Experience supports the planning, coordination and execution of consumer brand experiences across Heaven Hill's portfolio. This role is the operational engine behind the Brand Experience function, managing the logistics, timelines, budgets and documentation that enable high-quality, premium experiences to come to life on time and on brand.

The Senior Coordinator works closely with the Senior Manager, Brand Experience, external agencies, production partners and cross-functional teams to ensure every program detail is accounted for. This role requires strong organization, the ability to manage work effectively in a fast-paced environment, and enthusiasm for supporting impactful experiential marketing programs.

How You Will Spend Your Time?

Experiential Program Coordination

• Support the Senior Manager in coordinating all phases of experiential programs from pre-event planning through on-site execution and post-event wrap.
• Develop and maintain detailed project timelines, checklists, run-of-show documents and status trackers for assigned programs.
• Coordinate logistics including shipping, staffing, permitting, vendor scheduling, product orders and on-site setup and breakdown.
• Serve as a primary on-site coordinator at events, ensuring smooth execution and proactively resolving day-of issues.
• Support the development of program briefs, recaps and presentations as directed by the Senior Manager.

Budget Tracking & Financial Coordination

• Maintain real-time budget trackers for all assigned programs, ensuring expenses are accurately logged and reconciled.
• Process vendor invoices, purchase orders and expense reports in a timely manner.
• Flag budget variances or risks to the Senior Manager proactively.
• Support the preparation of budget summaries and financial reporting for internal stakeholders.
• Coordinate day-to-day logistics with experiential agencies, production partners, staffing companies and other vendors.
• Obtain quotes, coordinate certificates of insurance, execute venue contracts and manage vendor payments under the direction of the Senior Manager.
• Track deliverables and deadlines across agency and vendor relationships to ensure programs stay on schedule.
• Support agency briefings, reviews and recaps by preparing materials and maintaining meeting notes and action logs.

Asset & Knowledge Management

• Maintain and organize the Brand Experience shared asset library including bars, furniture, signage, glassware, lighting and other reusable elements; tracking inventory, condition and location.
• Maintain an organized and accessible library of event recaps, photography, performance data and learnings for use across the organization.
• Support the ongoing development of activation playbooks, planning tools and best practices under the direction of the Senior Manager.
• Maintain vendor and agency contact databases and preferred partner documentation.

Cross-Functional Coordination

• Coordinate with Brand Marketing, PR, Advocacy and Sales teams on program logistics and information needs.
• Support the coordination of content capture at events, working with PR and creative partners to ensure photo and video needs are planned for in advance.
• Prepare and distribute event briefs, updates and recaps to relevant internal stakeholders.
• Assist with scheduling and facilitating internal planning meetings and cross-functional check-ins.