Emerging Brands: Experiential Marketing Associate

Brown-Forman; Louisville (KY); On-site; USD 70,000 - 90,000; Full time

Job summary

Brown-Forman is seeking an Associate Marketing Manager, Emerging Brands Experiential in Louisville, KY. You'll shape and execute local experiential programming, driving fresh brand experiences, events, and tentpole activations in collaboration with Sales, Trade Advocacy and Brand teams.

You will partner with the Sr. Manager on new tentpole programming and support National Accounts initiatives, coordinating with agencies and local partners to deliver high-impact activations and responsible

Qualifications

• 4+ years of marketing experience in a consumer goods environment, preferably beverage alcohol.
• 2+ years in event management, brand advocacy, and/or experiential marketing.
• Ability to travel up to 35% of the time, including weekends.
• Demonstrated ability to build productive relationships and communicate across levels.
• Proven track record managing multiple projects in a high-pressure environment.

Responsibilities

• Develop and execute local experiential programming and brand activations.
• Coordinate with Sales, Trade Advocacy and Brand teams for seamless activations.
• Partner with Sr. Manager on new tentpole programming and National Accounts support.
• Manage budgets within brand guidance and coordinate with agencies and vendors.
• Train and support activations and brand initiatives for commercial teams.

Skills

Marketing experience

Event management

Relationship building

Communication skills

Job description

Brown-Forman is seeking an Associate Marketing Manager, Emerging Brands Experiential in Louisville, KY. You'll shape and execute local experiential programming, driving fresh brand experiences, events, and tentpole activations in collaboration with Sales, Trade Advocacy and Brand teams.

You will partner with the Sr. Manager on new tentpole programming and support National Accounts initiatives, coordinating with agencies and local partners to deliver high-impact activations and responsible