Associate, Experiential Marketing for Emerging Brands

Brown-Forman Corporation; United States; On-site; USD 90,000 - 120,000; Full time

Job summary

Brown-Forman Corporation is seeking an Associate Marketing Manager, Emerging Brands Experiential to drive local activations and brand experiences in key markets. You will shape and execute programming, coordinate with Sales, Trade Advocacy, and Brand teams, and partner on tentpole initiatives.

The role emphasizes cross-functional collaboration, event management, and hands-on execution across agency partners and internal teams, with travel and weekend work as needed.

Qualifications

• Minimum 4 years marketing (or combined sales/marketing) experience in a consumer goods environment, preferably Beverage Alcohol.
• Minimum 2 years in event management, brand advocacy, and/or experiential marketing in a consumer goods environment, preferably Beverage Alcohol.
• Willingness to travel up to 35% of the time, including weekends.

Responsibilities

• Support the Sr. Manager, Experiential Marketing in developing, scaling, and executing brand programming at the local level.
• Serve as the key point person for Emerging Brands Market Managers to support all local activations.
• Support day-to-day management of developing new-to-world, high-impact programming and execution.
• Serve as day-to-day point of contact for programming development and event management agencies.
• Partner with brand teams to lead strategic briefing and program development for refreshes and smaller activations.
• Provide executional support for tentpole events including shipping, inventory, vendor management, and last-mile coordination.
• Partner with commercial team to train, support, and, at times, help execute key activations and brand initiatives.
• Provide Ad Hoc support for conferences and trade shows to support National Accounts selling.
• Own legal reviews for SOWs, activation guides, and contracts.
• Manage event and activation budgets within 3% of guidance from brand team within a fiscal year.
• Ensure all brand programming guidance remains up to date on key platforms.

Skills

Marketing experience

Event management

Experiential marketing

Brand advocacy

Travel readiness

Job description

Brown-Forman Corporation is seeking an Associate Marketing Manager, Emerging Brands Experiential to drive local activations and brand experiences in key markets. You will shape and execute programming, coordinate with Sales, Trade Advocacy, and Brand teams, and partner on tentpole initiatives.

The role emphasizes cross-functional collaboration, event management, and hands-on execution across agency partners and internal teams, with travel and weekend work as needed.