Director, Experience Strategy - Data-Driven Omnichannel

EVERSANA INTOUCH; Chicago (IL); On-site; USD 123,000 - 170,000; Full time

Job summary

EVERSANA INTOUCH is seeking a Director of Experience Strategy to lead omnichannel experiences that connect brand purpose to customer needs through data, content, user insights, technology, and collaboration across teams.

You will drive Website/IVA Strategy, Omnichannel Plans, and Content Plans, partner with XS leadership on personalization, and craft data-backed strategic recommendations for clients while aligning with the agency’s commitments to diversity and inclusion.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 8+ years in Omnichannel/Experience/Digital Strategy, healthcare focus preferred.
• Experience in Pharmaceutical/Biotech/Healthcare Marketing.
• Strong communication, presentation and stakeholder management.
• Analytical mindset using data and customer research to drive decisions.

Responsibilities

• Lead omnichannel Experience Strategy deliverables including Website/IVA Strategy and Omnichannel Plan.
• Partner with XS leadership on personalization and modular content initiatives.
• Understand end-user needs and optimize journeys for accessibility and inclusivity.
• Develop tactical briefs and implementation documentation for programs.
• Translate qualitative/quantitative data into actionable client insights and recommendations.
• Support growth initiatives and collaboration across leadership to win new business.

Skills

Omnichannel Strategy

Experience Strategy

Digital Strategy

Strong communication

Analytical skills

Journey mapping tools

Marketing automation & CRM

AI systems & frameworks

Education

Bachelor’s degree in marketing/communications

Tools

Miro

Mural

Airtable

Veeva

Salesforce Marketing Cloud

Adobe

Job description

EVERSANA INTOUCH is seeking a Director of Experience Strategy to lead omnichannel experiences that connect brand purpose to customer needs through data, content, user insights, technology, and collaboration across teams.

You will drive Website/IVA Strategy, Omnichannel Plans, and Content Plans, partner with XS leadership on personalization, and craft data-backed strategic recommendations for clients while aligning with the agency’s commitments to diversity and inclusion.