Director, Experience Strategy - Omnichannel Design Leader

Eversana; Illinois; On-site; USD 120,000 - 180,000; Full time

Job summary

EVERSANA INTOUCH is a global marketing agency network serving life sciences. The Director of Experience Strategy leads omnichannel experiences that connect brand purpose to customer needs through data, content, user insights, and technology.

You will lead core deliverables such as Website/IVA Strategy, Omnichannel Plan and Content Plan, partner with leadership on personalization, and translate analytics into actionable client insights, while mentoring teams.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 8+ years of experience in Omnichannel/Experience/Digital Strategy or related field.
• Experience in Pharmaceutical, Biotech, or Healthcare Marketing industries.
• Clear communication and presentation skills to diverse audiences and senior stakeholders.
• Strong analytical skills using data and customer research to inform decisions.
• Proficiency with Microsoft Office tools (PowerPoint, Word, Excel).
• Familiarity with digital collaboration and journey mapping tools (Miro, Mural, Airtable).
• Working knowledge of marketing automation and CRM platforms (Veeva, Salesforce Marketing Cloud, Adobe).
• Adept at using AI systems and frameworks.

Responsibilities

• Lead the execution of core Experience Strategy deliverables (Website/IVA Strategy, Omnichannel Plan, Content Plan).
• Partner with XS leadership on advanced omnichannel plans, personalization strategies, and modular content initiatives.
• Understand end-user needs and optimize user flows for accessibility and inclusivity.
• Ensure alignment with brand strategy; produce tactical briefs and implementation documentation.
• Analyze qualitative and quantitative data to generate actionable insights for clients.
• Support manager and Experience Strategy leadership on organic growth and new business initiatives.
• Collaborate with senior leadership to define innovative deliverables that drive client success.
• Demonstrate commitment to diversity, equity, and inclusion through ongoing development and bias management.
• All other duties as assigned.

Skills

Strong communication & presentation

Strong analytical skills

Microsoft Office

Miro

Mural

Airtable

AI systems & frameworks

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Veeva

Salesforce Marketing Cloud

Adobe

Job description

EVERSANA INTOUCH is a global marketing agency network serving life sciences. The Director of Experience Strategy leads omnichannel experiences that connect brand purpose to customer needs through data, content, user insights, and technology.

You will lead core deliverables such as Website/IVA Strategy, Omnichannel Plan and Content Plan, partner with leadership on personalization, and translate analytics into actionable client insights, while mentoring teams.