Expansion Marketing Lead - Customer Growth & Advocacy

CoderPad, Inc; Oregon; Hybrid; USD 150,000 - 180,000; Full time

Benefits offered by this job

Stock options

401K with profit sharing

Remote-friendly environment

Unlimited PTO

WFH stipend

Parental leave

Life insurance

Job summary

CoderPad, Inc is seeking its first dedicated Customer Marketing Lead to turn our installed base into expansion and advocacy. You’ll own the plan end-to-end, build scalable programs, and partner with Sales, CS, Product Marketing, Campaigns, and Demand Gen to drive growth.

This is a remote, US-wide role with East Coast hours, offering a market-rate salary, equity, and benefits. You’ll craft lifecycle programs, advocate for customers, and measure impact across pipeline, adoption, and references.

Qualifications

• 6+ years in B2B SaaS marketing.
• 3+ years in customer, lifecycle, or expansion marketing.
• Proven expansion pipeline ownership.
• Hands-on experience creating and executing a customer marketing plan.
• Partnerships with Ops and CS to build segments and scores.
• Experience running advocacy programs: case studies, references, reviews, or advisory boards.
• Credibility with sales and CS leaders.
• Data-driven with attribution and metrics.
• Strong writing and resonant messaging for customers.

Responsibilities

• Drive expansion pipeline.
• Build one-to-many expansion programs for Enterprise customers with partnerships with Expansion Sales.
• Partner with Campaigns to adapt major campaigns for customer audiences.
• Provide timing, messaging, and assets to Expansion Sales.
• Localize expansion and lifecycle programs for EMEA (about 15% of effort).
• Build lifecycle programs supporting onboarding and feature adoption emails, webinars, and launches.
• Work with Product Marketing to turn new features into customer campaigns.
• Design lifecycle journeys in the marketing automation platform.
• Create customer data foundations with Marketing Ops and CS: segments and scores.
• Create and run customer advocacy programs: case studies, references, and reviews.
• Lead customer events and the Customer Advisory Board.

Skills

B2B SaaS marketing

Expansion marketing

Lifecycle marketing

Marketing automation

Customer advocacy

Cross-functional collaboration

Data-driven

Sales alignment

Tools

HubSpot

Marketo

CRM

Job description

CoderPad, Inc is seeking its first dedicated Customer Marketing Lead to turn our installed base into expansion and advocacy. You’ll own the plan end-to-end, build scalable programs, and partner with Sales, CS, Product Marketing, Campaigns, and Demand Gen to drive growth.

This is a remote, US-wide role with East Coast hours, offering a market-rate salary, equity, and benefits. You’ll craft lifecycle programs, advocate for customers, and measure impact across pipeline, adoption, and references.