Remote Senior EdTech Growth & Community Lead

CodePath; United States; Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Parental leave (10 weeks)

PSLF eligibility

Job summary

CodePath, a leading edtech nonprofit, is expanding its marketing function to own partner activation, campus campaigns, and a broad student community across 50+ campuses. This remote role is ideal for growth marketers in higher education who want end-to-end ownership and measurable impact.

You’ll partner with Higher Education teams, build scalable playbooks, and leverage AI tools to drive enrollments while shaping early career pathways for students nationwide.

Responsibilities

• Build and run a term playbook for each for-credit partner, from awareness through add/drop
• Equip faculty, advisors, career services, and club leaders to market CodePath courses with toolkits, talking points, and assets they can forward
• Turn national for-credit applicants into enrolled students: find where they drop off and test what moves conversion
• Run virtual info sessions and campus landing pages that end with a clear path to register
• Own email and SMS to opted-in students: build the list, run the campaigns, and work with our lifecycle contractor so campus and direct touches land as one sequence
• Design how alumni, Tech Fellows, and instructors show up on campus and engage students, and build the online side of that community
• Own relationships with student clubs, CS and AI organizations, hackathon organizers, and campus chapters of national organizations like ColorStack, NSBE, and SHPE
• Plan the event calendar a term ahead, with a clear standard for which events we do and what each should return
• Tie every sign-up to a channel and a partner, test timing, message, and channel, and move time and budget to what works
• Use AI to run the playbook at 50+ campuses without adding headcount: toolkits per campus, calendars and send dates, results in one view
• Every partner runs a term playbook, and fill rate and melt improve at for-credit partners

Skills

Partner marketing

Community building

AI marketing

HubSpot

Tools

HubSpot

Discord

Job description

CodePath, a leading edtech nonprofit, is expanding its marketing function to own partner activation, campus campaigns, and a broad student community across 50+ campuses. This remote role is ideal for growth marketers in higher education who want end-to-end ownership and measurable impact.

You’ll partner with Higher Education teams, build scalable playbooks, and leverage AI tools to drive enrollments while shaping early career pathways for students nationwide.