Customer Growth & Advocacy Manager

Absorb; United States; Remote; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Remote work

Health and wellness benefits

Equipment allowance

Flex allowance

Career growth

DEI programs

Job summary

Absorb Software is seeking a Customer Marketing Manager to drive campaigns for product launches and adoption, while growing customer advocacy and engagement. You’ll collaborate with Lifecycle Marketing, Product Marketing and GTM to inform and inspire customers with compelling campaigns and programs.

You’ll lead messaging, newsletters, webinars, and the Innovation Council, coordinating across teams to deliver measurable impact and a seamless customer experience in a remote-first environment.

Qualifications

• 3-5 years in customer marketing, customer advocacy or similar role in B2B SaaS.
• Experience running campaigns for product launches or feature adoption.
• Strong writing skills turning product messaging into customer communications.
• Hands-on with marketing automation and CRM tools (Salesforce); Pendo and G2 are a plus.
• Organized enough to run several programs at once and report on them.
• Experience in learning technology or HR tech is a plus.

Responsibilities

• Plan and execute customer campaigns for product launches from beta to GA and post-launch adoption.
• Turn product messaging into customer-facing copy for email, in-app, webinars and newsletters.
• Maintain the customer communications calendar to bundle and sequence releases.
• Produce the monthly customer newsletter and track engagement.
• Run adoption campaigns for priority products with Lifecycle Marketing targeting accounts.
• Own and manage the Innovation Council: recruit, onboard, engage participants and align with alphas betas.
• Grow the advocacy pipeline: reviews, references, testimonials, case studies and speakers.
• Track and report on campaign and advocacy results across accounts and programs.
• Collaborate with Product Marketing, GTM, Product Management, Customer Success, and content teams.

Skills

Customer marketing

Campaign management

B2B SaaS

Strong writing

Marketing automation

CRM tools

Tools

Salesforce

Pendo

G2

Job description

Absorb Software is seeking a Customer Marketing Manager to drive campaigns for product launches and adoption, while growing customer advocacy and engagement. You’ll collaborate with Lifecycle Marketing, Product Marketing and GTM to inform and inspire customers with compelling campaigns and programs.

You’ll lead messaging, newsletters, webinars, and the Innovation Council, coordinating across teams to deliver measurable impact and a seamless customer experience in a remote-first environment.