Director, Customer Expansion & Advocacy

Vasion; United States; Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Flexible work environment

Vacation Bonus

Flexible paid time off

Paid parental leave

Competitive pay

Training/Advancement opportunities

401k with company match

Financial wellness education

Company-contributed HSA

Onsite perks include gym, pickleball, snacks & drinks, arcade, theater room

Job summary

A dynamic software solutions provider is seeking a Director of Customer Marketing Expansion & Advocacy to drive the company's customer engagement strategy. This senior marketing leadership role involves developing customer lifecycle marketing programs, engaging communities, and promoting advocacy initiatives. Ideal candidates will have 12+ years of experience in customer marketing, a successful record of managing expansion quotas, and a strategic vision for growth. A flexible and remote-first environment is offered along with competitive pay and benefits.

Qualifications

• 12+ years of experience in customer marketing or lifecycle strategy with measurable outcomes.
• Experience carrying an expansion quota and building programs at scale.
• Hands-on experience with marketing tools like Marketo and Salesforce.

Responsibilities

• Lead a company-wide customer lifecycle strategy from onboarding to expansion.
• Design community programming across various digital forums and user groups.
• Develop customer advocacy initiatives resulting in case studies and videos.
• Oversee omnichannel engagement across email, social, and direct channels.

Skills

Customer marketing

Lifecycle strategy

Community engagement

Strategic vision execution

Tools

Marketo

Salesforce

Job description

A dynamic software solutions provider is seeking a Director of Customer Marketing Expansion & Advocacy to drive the company's customer engagement strategy. This senior marketing leadership role involves developing customer lifecycle marketing programs, engaging communities, and promoting advocacy initiatives. Ideal candidates will have 12+ years of experience in customer marketing, a successful record of managing expansion quotas, and a strategic vision for growth. A flexible and remote-first environment is offered along with competitive pay and benefits.