Customer Advocacy & Growth Lead (Remote)

Coursedog; Washington (District of Columbia); Remote; USD 110,000 - 120,000; Full time

Benefits offered by this job

Remote-first culture

4% 401(k) company match

Unlimited PTO

Paid parental leave (up to 12 weeks)

Healthcare, dental & vision coverage

Job summary

Coursedog, a remote-first SaaS company serving higher education, seeks a Customer Engagement Manager to build and scale our customer advocacy program. You will manage reference pools, coordinate speakers, and turn customer stories into compelling campaigns that drive adoption and expansion.

You’ll partner with Sales, Product Marketing, Demand Generation, and CX to align goals, optimize processes with AI tools, and deliver measurable program results.

Qualifications

• Proven track record building and scaling advocacy or customer marketing programs.
• Experience recruiting customer speakers and conference-ready.
• Strong storytelling and writing skills for case studies and video stories.
• Ability to juggle many relationships and deadlines.
• Analytical skills using engagement, retention and usage data.
• Experience with Deeto platform for advocate data and reporting.
• Ability to influence Sales, Product Marketing and CX around shared goals.

Responsibilities

• Build relationships for case studies, testimonials, video stories, reviews, and quotes.
• Guide advocates from first ask through approvals to final delivery, respecting their time.
• Coordinate speakers for regional higher-ed conferences and the AcOps user conference.
• Own and administer Deeto: advocate profiles, requests, workflows and reporting.
• Manage a current pool of referenceable customers by product, institution type and use case.
• Support Sales by quickly matching with the right reference customers and pacing asks.
• Collaborate with Product Marketing to run the customer advisory board.
• Work with Demand Generation to bring customer insights into campaigns.
• Shape messaging and CTAs for upsell and lifecycle programs with PMM and AM.
• Analyze customer data to spot trends and surface feedback for Product Marketing.
• Deliver regular reporting on program performance and advocate pipeline.

Skills

Customer advocacy

Reference programs

Storytelling

Relationship management

Campaign coordination

Data analysis

AI tooling

B2B SaaS

Cross-functional collaboration

Tools

Deeto

AI tooling

Job description

Coursedog, a remote-first SaaS company serving higher education, seeks a Customer Engagement Manager to build and scale our customer advocacy program. You will manage reference pools, coordinate speakers, and turn customer stories into compelling campaigns that drive adoption and expansion.

You’ll partner with Sales, Product Marketing, Demand Generation, and CX to align goals, optimize processes with AI tools, and deliver measurable program results.