ED, Marketing - Portfolio, ILD

Boehringer Ingelheim; Ridgefield (CT); Presencial; USD 262 000 - 394 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Discretionary bonus

Relocation assistance

Total Rewards program

Resumo da oferta

Boehringer Ingelheim in Ridgefield, CT is seeking an executive to lead the integrated US Marketing strategy for a priority asset, guiding positioning, segmentation and customer journeys. You will manage a diverse marketing organization, recruit and develop talent, and ensure alignment with asset ambition and governance.

The role requires deep strategic and analytical skills, substantial supervisory experience, and strong budget and cross-functional coordination across Sales, Medicine, and Value

Qualificações

• Bachelor's degree required; MBA preferred.
• 10-12 years of pharmaceutical Sales and Marketing experience or equivalent.
• At least 5 years of supervisory experience.
• Proven leadership in US pharmaceutical Marketing and brand strategy.
• Strong ability to lead a multi-layer Marketing organization and manage budgets.

Responsabilidades

• Own the integrated US Marketing strategy, including positioning, segmentation, behavioral objectives, customer journeys, GBP, ICP and annual Marketing plan.
• Lead the Marketing organization across HCP, patient/consumer, omnichannel, and related capabilities; recruit and develop talent.
• Direct campaigns, content, platforms, field enablement and agency partners while ensuring compliance and quality.
• Serve as senior Marketing member of Asset Leadership Team; ensure launch readiness and cross-functional dependencies.
• Integrate research, analytics and competitive intelligence; establish KPIs and drive performance improvements.
• Own DP budget deployment and sample allocations within asset investment envelope; oversee annual planning.
• Develop lifecycle recommendations with Medicine, Value & Access and VP Head; manage alliances where applicable.

Conhecimentos

Strategic marketing

Leadership

Budget management

Market research

Omnichannel

Analytics

Stakeholder management

Formação académica

Bachelor's degree

MBA

Descrição da oferta de emprego

Compensation Data

The base salary range for this position is $262,400 to $393,600. The position may be eligible for a role-specific discretionary bonus, relocation assistance, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, qualifications, and other factors permitted by law. Benefits include medical, dental, and vision coverage, retirement savings opportunities, paid time off, paid holidays, disability and life insurance benefits, and other company-sponsored benefits. For additional information regarding our benefits and Total Rewards offerings.

Description

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides an opportunity for all employees to collaborate internationally, offering visibility and the opportunity to directly contribute to the company's success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

The ED, Marketing - Portfolio, ILD ensures effective and optimal leadership of the integrated US Marketing strategy and Marketing organization for a priority asset having sufficient scope and complexity. The position holder translates the asset ambition and enterprise decision framework established through the VP-led governance model into the GBP, ICP, positioning, customer engagement and promotion, and annual Marketing plan.

The ED, Marketing - Portfolio, ILD manages and provides leadership and direction for multiple Marketing disciplines through managers; deploys the associated DP budget; and shapes, integrates and optimizes Marketing strategy and execution.

This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site.

Duties & Responsibilities

• Own the integrated US Marketing strategy, including positioning, segmentation, behavioral objectives, customer journeys, GBP, ICP and annual Marketing plan. Align Marketing objectives with asset ambition and provide senior functional recommendations to the VP, US Asset Head and Asset Leadership Team
• Lead the Marketing organization across HCP, patient/consumer, omnichannel, peer-to-peer, medical education, regional/zone Marketing and related capabilities. Set priorities, clarify roles, recruit and develop talent, and build succession depth.
  • Organizational health and talent development
  • Succession depth and capability readiness
  • Performance against Marketing team objectives
• Lead customer engagement and promotion. Direct coordinated campaigns, content, promotional platforms, field enablement, agency partners and channel execution while ensuring relevance, consistency, speed, quality and compliance
• Serve as the senior Marketing member of the Asset Leadership Team. Own Marketing launch readiness and manage dependencies with Sales, Medicine, Value & Access, Patient, Operations, Regulatory, Legal and other functions
• Integrate market research, analytics, field insights, customer behavior and competitive intelligence into Marketing choices. Establish Marketing KPIs, diagnose performance and recommend or implement corrective action within delegated authority
• Own deployment and optimization of the associated DP budget and sample allocations within the approved asset investment envelope. Oversee annual Marketing business planning and agency resource allocation
• Develop US Phase IV, lifecycle and customer evidence recommendations from a Marketing perspective in partnership with Medicine, Value & Access and the VP, US Asset Head. Manage alliance or co-marketing relationships where applicable within the Marketing remit.
  • Quality and relevance of Marketing lifecycle recommendations
  • Partner and stakeholder feedback
  • Achievement of agreed milestones
• Create a performance-based Marketing culture with clear accountability and urgency. Recruit, hire, coach, develop, motivate, manage and monitor managers and professionals; set expectations; provide feedback; address performance challenges; and complete career and competency planning

Requirements

• Bachelor's degree required; MBA preferred
• Proven strategic and analytical skills with a minimum of ten to twelve (10-12) years of pharmaceutical Sales and Marketing experience or equivalent experience
• At least 5 years of supervisory experience required
• Proven successful leadership in US pharmaceutical Marketing, with a track record of developing and executing brand strategy across launch and in-line stages and in-depth knowledge of the US marketplace
• Demonstrated ability to lead a complex, multi-layer Marketing organization through managers and professional staff, including talent development, performance management and succession planning
• Expertise in positioning, segmentation, customer journeys, GBP/ICP development, omnichannel strategy, promotion, market research, analytics and metrics-based optimization
• Experience managing substantial DP, sample, agency and operating budgets and reallocating Marketing resources based on performance and strategic priorities