Executive Director, GTM Strategy & Launch Leadership

Aumni; New York (NY); On-site; USD 180,000 - 260,000; Full time

Job summary

Chase is seeking an Executive Director of Offers & Shopping Go-to-Market to scale marketing and media solutions and bring new capabilities to market with rigor and speed.

You will own portfolio-level GTM strategy, readiness governance, and launch execution in a cross-functional role spanning product, sales, and operations. Expect significant stakeholder alignment and post-launch performance management.

Qualifications

• Ten+ years of experience in product strategy, go to market strategy, transformation, program leadership, or related roles.
• Demonstrated ability to shape solution strategy with product and sales partners and translate it into executable launch plans.
• Strong operating model skills including planning, prioritization, governance, dependency management, executive reporting, and decision facilitation.
• Proven go to market leadership including launch planning, readiness, stakeholder alignment, and post-launch performance management.
• Exceptional structured thinking and communication skills, including ability to synthesize inputs into clear narratives, tradeoffs, and actions.
• Strong judgment and accountability, including proactive risk identification and issue resolution.
• Bachelor’s degree required.

Responsibilities

• Own the multi-year go to market strategy and portfolio direction in partnership with senior leaders.
• Define solution and product go to market strategy including target customers, use cases, value proposition, packaging, and commercialization requirements.
• Build business cases for strategic initiatives including revenue impact and delivery complexity.
• Own end-to-end launch planning and operating cadence across multiple functions.
• Establish and run governance including intake, prioritization, stage gates, and readiness reviews.
• Build and maintain a standardized go to market toolkit (templates, checklists, training materials).
• Partner with product and sales to develop positioning and enablement materials.
• Drive launch readiness across customer and operational journeys with training and support models.
• Manage cross-portfolio dependencies across data, platforms, and tooling; remove blockers.
• Partner with data/analytics to define measurement frameworks and learn plans; translate insights into iteration.
• Lead cross-functional issue management for launches and develop a high-performing team.

Skills

Go-to-market strategy

Portfolio management

Stakeholder management

Launch planning

Cross-functional leadership

Risk management

Structured thinking

Education

Bachelor’s degree

Job description

Chase is seeking an Executive Director of Offers & Shopping Go-to-Market to scale marketing and media solutions and bring new capabilities to market with rigor and speed.

You will own portfolio-level GTM strategy, readiness governance, and launch execution in a cross-functional role spanning product, sales, and operations. Expect significant stakeholder alignment and post-launch performance management.