Executive Director, Digital Marketing & CRM Strategy

West Coast University; Irvine (CA); Sur place; USD 120 000 - 190 000; Plein temps

Résumé du poste

West Coast University seeks an Executive Director, Digital Marketing to lead the web properties and CRM programs for WCU and ACC. You will guide a team of website and CRM experts, drive SEO and CRO initiatives, shape lead nurturing, and strengthen brand through data-driven online tactics.

The role collaborates with Performance Marketing, Brand & Content, Admissions, IT, Legal, and Compliance to align on enterprise priorities and patient/education initiatives across campuses.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• 10–15 years’ experience in corporate marketing, web properties, and CRM functions.
• CMS expertise with WordPress; knowledge of Joomla, Drupal, Contentful, Sanity or Strapi is a plus.
• Strong knowledge of Google Tag Manager and Google Analytics.
• Experience with Salesforce Marketing Cloud and data-driven marketing.

Responsabilités

• Direct the strategy, management, maintenance, and evolution of the WCU and ACC web properties to support growth, retention, and brand objectives.
• Coordinate website content updates, UX enhancements, SEO, lead capture and processing, accessibility and privacy compliance, and brand compliance.
• Manage SEO and CRO strategies to optimize site performance and lead management/conversion.
• Direct all CRM and lead nurturing strategies to optimize lead performance and conversion.
• Liaise between Marketing and IT to ensure collaboration on core priorities and initiatives.
• Develop and deliver consumer experiences to enhance prospective student education, engagement, and retention.

Connaissances

Leadership

SEO

CRO

Data analysis

Privacy compliance

Formation

Bachelor's degree in Marketing, Communications, Business or related field

Outils

WordPress

Joomla

Drupal

Contentful

Sanity

Strapi

Google Tag Manager

Google Analytics

Salesforce Marketing Cloud

Description du poste

West Coast University seeks an Executive Director, Digital Marketing to lead the web properties and CRM programs for WCU and ACC. You will guide a team of website and CRM experts, drive SEO and CRO initiatives, shape lead nurturing, and strengthen brand through data-driven online tactics.

The role collaborates with Performance Marketing, Brand & Content, Admissions, IT, Legal, and Compliance to align on enterprise priorities and patient/education initiatives across campuses.