Director of Digital Content & Website Strategy

Volt Edu; New York (NY); Vor Ort; USD 100.000 - 110.000; Vollzeit

Benefits dieser Stelle

Generous paid time off

Health, dental, and vision insurance

Life Insurance & LTD

403(b) Retirement plan

Professional development

Tuition benefits

Employee Assistance Program

Zusammenfassung

University of Mount Saint Vincent seeks a Director for Digital Content and Website Communications to lead the institution's digital strategy across websites and social channels, advancing brand, voice, and enrollment goals.

Working with the Advancement Marketing and Communications leadership, this role shapes content strategy, SEO/AEO, multimedia storytelling, accessibility, and analytics to drive engagement and reputation.

Qualifikationen

• Bachelor’s degree (or higher) in marketing, communications, journalism, digital media, public relations, or a related field.
• Seven or more years of progressively responsible experience in digital communications, content strategy, website management, marketing, or a related field; higher education experience preferred.
• Demonstrated experience developing and executing digital content and website strategies that support organizational goals and measurable outcomes.
• Strong experience managing or providing strategic oversight of websites and content management systems, preferably WordPress, including content governance, information architecture, user experience, and optimization.
• Demonstrated knowledge of SEO, AEO, analytics, digital performance measurement, and emerging AI-powered search and discovery platforms.
• Excellent writing, editing, storytelling, and communication skills, with the ability to develop compelling content for multiple audiences and platforms.
• Experience managing social media strategy and content across multiple platforms, with an understanding of evolving digital trends and audience behaviors.
• Experience working with web developers, designers, IT professionals, agencies, consultants, and other external partners on digital projects.
• Knowledge of digital accessibility, user experience principles, and mobile-first content practices.
• Proficiency with Adobe Creative Cloud or comparable tools and experience working with multimedia content, including photography and video.

Aufgaben

• Lead the development and execution of a comprehensive digital content and website strategy aligned with the University’s Plan for Strategy, institutional priorities, enrollment goals, advancement initiatives, and reputation-building efforts.
• Serve as the University’s strategic lead for website communications, overseeing content, governance, user experience, accessibility, performance, and ongoing optimization across umsv.edu, umsvathletics.com, and related digital properties.
• Partner with the Associate Vice President for Marketing and Senior Director for Communications to develop and execute integrated digital campaigns and storytelling initiatives across web, social media, multimedia, and other digital channels.
• Serve as a primary steward of the University’s digital voice, brand, and messaging across websites and social media, ensuring content is compelling, consistent, accurate, accessible, and audience-centered.
• Lead the development, editing, publishing, and optimization of digital content, including website copy, landing pages, multimedia, and social media content.
• Oversee website content strategy and management, including information architecture, navigation, content governance, user experience, content audits, and coordination with internal and external web/technology partners.
• Collaborate with campus leadership, academic and administrative departments, and University partners to translate institutional priorities into effective digital experiences and content, including annual web updates and community guidelines.
• Lead initiatives in SEO, AEO, and AI-powered discovery, ensuring University content is structured and optimized for evolving search and information environments.
• Use analytics, audience insights, and performance data to evaluate digital content and website effectiveness and make strategic recommendations for continuous improvement.
• Oversee social media strategy and content development, identifying opportunities to increase engagement, reach, storytelling, and connection with key University audiences.
• Direct and collaborate on multimedia content, including photography, videography, graphic design, and emerging formats, ensuring alignment with University brand and communications standards.
• Manage digital projects, vendors, consultants, and technology partners, including website enhancements, integrations, redesigns, and other initiatives that advance the University’s digital presence.
• Monitor emerging digital technologies, platforms, audience behaviors, and higher education trends and recommend innovative approaches that strengthen the University’s visibility and engagement.
• Provide guidance and training to campus partners on website content, social media, accessibility, SEO/AEO, brand standards, and digital best practices.

Kenntnisse

Digital content strategy

Website governance

SEO/AEO

Analytics

Social media management

Project management

Cross-functional collaboration

Content writing

Ausbildung

Bachelor’s degree or higher in marketing/communications/digital media

Tools

WordPress

Adobe Creative Cloud

Jobbeschreibung

University of Mount Saint Vincent seeks a Director for Digital Content and Website Communications to lead the institution's digital strategy across websites and social channels, advancing brand, voice, and enrollment goals.

Working with the Advancement Marketing and Communications leadership, this role shapes content strategy, SEO/AEO, multimedia storytelling, accessibility, and analytics to drive engagement and reputation.